Betty Bossi

Quiz ads cook up holiday engagement for Betty Bossi

Quiz ads gave the Swiss heritage brand for recipes and kitchen products a way to engage cooking enthusiasts when they were already hungry for ideas.

Goal

Spätzli, Christmas cookies or cinnamon rolls – autumnal and festive flavors that perfectly match the season. These are the seasonal highlights Betty Bossi is known for and wanted to spotlight. But holiday recipe searches get crowded fast. They needed a strategy that would capture attention and drive meaningful engagement with their target audience.

Enter Pinterest—home to people already hunting down and saving holiday meal ideas. The right place to reach cooks ready to take action. Betty Bossi wanted to capture motivated food enthusiasts with something that invited real interaction.

Strategy

Betty Bossi crafted a smart two-part approach. Rather than just serving up standard ads, they created engaging quizzes that complemented the discovery mindset of Pinterest users planning their holiday meals.

This approach wasn't just about engagement. The quizzes acted as an entry point, first capturing interest through interactive content, then leading engaged users to lower-funnel campaigns designed to drive web conversions. By connecting with users through a format that matched their discovery mindset, Betty Bossi created a warmer audience for their conversion messaging.

Pinterest users are already in discovery mode when they come to the platform, especially during the holidays. Quiz ads allowed us to tap into that natural curiosity and planning mindset in a way that felt helpful rather than intrusive.”

Christa Müller,

Head of Digital Marketing & Performance, Betty Bossi

Results

The quizzes delivered precisely what Betty Bossi hoped for. Their campaign achieved an impressive 90.33% completion rate—they played along from start to finish.¹ Plus, the interactive approach delivered 30% higher engagement than their previous consideration campaigns without quizzes.¹ The dramatic improvement suggests that meeting holiday meal planners in their discovery phase with the right interactive format can create more meaningful connections.

90.33%

Quiz completion rate during the Q4 holiday campaign¹

30%

Higher engagement rate than previous consideration campaigns without Quiz ads¹