Argos
Argos unites data with design opening a pop-up hotel inspired by Pinterest trends
Argos achieved brand reappraisal by harnessing the power of Pinterest Predicts and bringing their catalogue to life through a hybrid brand experience that combined real-world and virtual elements.
Shifting brand perception is always tricky, but when UK retailer Argos wanted to become known as the supplier of high-quality, on-trend furniture and homeware, they knew Pinterest was the right partner for the challenge. In the Spring of 2022, Argos and Pinterest joined forces to launch The Argos Mood Hotel. This world-first concept created a completely unique home decor shopping experience by bringing six Pinterest Predicts trends to life in a real-world hotel. As Argos doesn’t have traditional showrooms, this gave the brand an opportunity to curate a shoppable, real-world space with their products, showcasing some of the year’s hottest interior trends in the process.
This exciting collaboration was made possible with their media agency Essence and creative agency The&Partnership, who came up with the inspired idea to use Pinterest trend data in a truly unique and creative way. Each immersive suite transformed a mood board into a mood room. The Luxe room was curated around the Limitless Luxe trend, and lavished guests with plush velvets and opulent gold accents. The Playroom featured colourful whimsical pieces, inspired by the Kidding Around trend. The Tea Room aligned with the Cuppa Time trend and transported visitors to a timeless yet eccentric space, for an elegant tea party.
39 million
impressions1
4%
lift in engagement rate with Pin Extension above benchmark2
80+
pieces of media coverage1
Checking in? From inspo to real-life hotel
After bringing these digital trends into the real world, Argos expanded reach online with an integrated campaign on Pinterest. A Pin Extension featuring 360-degree views of each room allowed people on Pinterest to shop each space with the latest products from Argos’ catalogue.
They furthered this partnership by using the Trend Badge program, indicating to consumers that their products aligned with top Pinterest trends. Not only did the campaign showcase Argos’ extensive range of design-led products, but also provided styling inspiration, making it easy for people on Pinterest to move towards a purchase decision. Since each digital suite was shoppable on the Argos website, consumers could easily purchase what they saw within each suite, completing the seamless shopper journey.
“
Argos is known for being a provider of everyday functional products, but we wanted to shift consumer perception and position ourselves as a purveyor of on-trend home goods. Partnering with Pinterest and designing a hybrid experience based on upcoming trends allowed us to solidify ourselves as a serious player in the home decor category.”
Rob Quartermain
Head of Marketing & Brand Communications, Argos
By engaging people on Pinterest with a trend-led innovative idea, Argos achieved an engagement rate that was 4.2% higher than the benchmark.2 The digital campaign on Pinterest garnered an impressive 39 million impressions, with a unique reach of 7.8 million.1
“
This innovative approach from Argos explores the ways people are using the platform and brings to life the very trends people are searching for, making it easy for home decor fans to take action on their creative ideas.”
Sibylle Tretera
Head of Creative Strategy, Pinterest
Tips for your next campaign
Try these Pinterest best practices to get more out of your ads.
Align your creative with the latest Pinterest Predicts trends and use trend data in exciting and unexpected ways.
Collaborate with Pinterest by using the Trend Badge program to indicate to consumers that your products align with top Pinterest trends.
Consider using Pinterest to elevate your brand in both the physical and digital space.