Promoted video

Videos that people want to watch

Your videos are exactly what people on Pinterest are looking for.

On other platforms, video ads interrupt people as they're trying to enjoy posts from friends. On Pinterest, people are looking for videos that inspire them to give ideas a try.

61 %
enjoy watching videos from brands on Pinterest
2.7 x
more likely to make a purchase
Get things rolling with auto-play

Promoted Videos spark into motion the moment people scroll by – no need to even hit Play. Your videos get more views, and Pinners learn more about your brand and all it has to offer.

Playing for audiences everywhere

People can find your Promoted Videos auto-playing in their home feeds, search results and the “More like this” ideas they find at the bottom of every Pin close-up.

Pinterest’s targeting tools make it easy to find the people that are most interested in giving our videos a play. Target by keyword, interest, gender, mobile device and more.

Campaigns that measure up

See who saw it – look back at any campaign and find out who you reached and the time spent with your content.

  • View your views – using the Media Rating Council standard of 2 seconds of play with at least 50% of the video in view.

  • See how much people saw – did they watch all of your video, or just 25%? Our reporting helps you break it all down.

  • Learn what people did – including how many saves, close-ups and clicks to your website you got.

Measurement partners include: Nielsen Mobile Digital Ad Ratings, Millward Brown, Oracle Data Cloud and many more.

Dan Radman
Sr. Media Director, US Marketing, Visa Inc.
“Visa have seen great success in reaching an engaged millennial audience that is ready to take action on Pinterest. We're excited to now show our videos as people are searching and browsing for new ideas, including products and experiences they want to purchase.”
Check the specs

File type: MP4 or MOV

Max size: 2 GB or less; 30 mins or less

Aspect ratio: Square (1:1); Vertical (9:16)

Resolution: Min 240p

Frame rate: Min 25fps

Ready to give Promoted Video a try?

Promoted Videos are available in countries where Pinterest ads are available. You can buy in an auction or reservation CPM.

Contact your Pinterest Partner Manager or PMP, or log in to your Ads Manager to get started.

1 Source: Pinterest US Landscape Research (June 2016)

2 Source: Internal Pinterest study (May 2016). Blind study hosted and sample provided by third-party research firm

Success stories

Hunter

Increasing awareness, consideration and referrals

Lowe's

Building credibility for style expertise