Move aside, Nana’s got plans. In 2023, Boomers and Gen X will plan epic bashes for major milestones, from 100th birthday parties to 50th anniversaries. We’re not talking bingo night here—just look at those major anniversary cakes and thoughtfully decorated cookies. You know what they’ll say: more years, more reasons to party.
100th birthday party ideas
+50%Golden anniversary party
+370%50th anniversary cookies decorated
+135%80th birthday party decorations
+85%Silver 25th anniversary cake
+245%100th birthday party ideas
Golden anniversary party
50th anniversary cookies decorated
80th birthday party decorations
Silver 25th anniversary cake
Behind the trend
The pandemic was a difficult time for everyone. Now that restrictions have eased and normality has re-emerged, Boomers and Gen X are determined to make the most of the present moment. Celebrations will take on new meaning for this audience in 2023—and they’re the life of the party.²
Act on the insights
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