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The YOLO years
Collage featuring an older white woman with bright eye make-up surrounded by balloons, a hand holding a wine glass and a birthday cake overflowing with candles.

Move aside, Nana’s got plans. In 2023, Boomers and Gen X will plan epic bashes for major milestones, from 100th birthday parties to 50th anniversaries. We’re not talking bingo night here—just look at those major anniversary cakes and thoughtfully decorated cookies. You know what they’ll say: more years, more reasons to party.

Trending on Pinterest¹
The YOLO years

100th birthday party ideas

+50%

Golden anniversary party

+370%

50th anniversary cookies decorated

+135%

80th birthday party decorations

+85%

Silver 25th anniversary cake

+245%

100th birthday party ideas

+50%

Golden anniversary party

+370%

50th anniversary cookies decorated

+135%

80th birthday party decorations

+85%

Silver 25th anniversary cake

+245%

Behind the trend

The pandemic was a difficult time for everyone. Now that restrictions have eased and normality has re-emerged, Boomers and Gen X are determined to make the most of the present moment. Celebrations will take on new meaning for this audience in 2023—and they’re the life of the party.²

A set of five images depicting an older man in formal attire, an older white woman in bright eye make-up, an older Black woman dancing, party confetti and a cake.

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