Primal movement
Three people of various ethnicities, genders and physical abilities are stretching with workout equipment collaged around them.

In 2023, people will trade their screens for stretches and their desks for hip dips. These primitive, anti-tech workouts invite people to put down their phones and prioritise posture. Gen X and Millennials are driving this trend, with searches such as ‘primal movement’ and ‘neck hump exercises’ set to jump this coming year.

Trending on Pinterest¹
Primal movement

Primal movement

+120%

Mobility stretches

+140%

Neck hump exercises

+210%

Knee mobility exercises

+135%

Hip mobility exercises

+100%

Primal movement

+120%

Mobility stretches

+140%

Neck hump exercises

+210%

Knee mobility exercises

+135%

Hip mobility exercises

+100%

Behind the trend

With remote working here to stay, people are looking for simpler ways to combat ‘tech neck’. As people make their homes their permanent offices, we’ll see an upswing in inclusive, adaptive and everyday forms of movement. Fitness is getting back to basics in 2023.²

Four people of various ethnicities, genders, physical abilities and religious backgrounds are performing different body stretches.

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