Collage of diverse couples. An Asian couple are hugging each other on the left. Two entangled wedding bands are in the centre. An older white man is holding a bouquet of roses and smiling. An interracial queer couple are kissing on the cheek. Black twins are connected by entangled hoop earrings.

A more conscious way to relate to one another

Attachment styles. Couples counseling. Friendship dynamics. In 2022, people across all age groups will transform their relationships—with their partners, with their loved ones and with themselves.

Two pairs of people. A white man and an Asian man wearing tan suits are on right, one with his head on the other’s shoulder. A white hand holds a bouquet of flowers on the left. An older white man and woman are in an orange rollercoaster car in the foreground.

Collage of people being close to each other. A woman in yellow clothes and a man in pink clothes are in an embrace. A white hand and a Black hand are in a handshake grip in the centre. On the left, a man smiles and rests a hand on the shoulder of a woman in a wheelchair.

Creator Spotlight

Nory Pouncil has your back when it comes to relationships. This ‘self-trust coach’ empowers her audience to live with intention and heal their relationships. Follow Nory for tried-and-tested ways to better understand the people in your life.

‘Self-care includes the people that you surround yourself with. Friends that feel like chosen family? Yes, please. I encourage my community to keep on nourishing those healthy relationships with family, roommates and even colleagues.’

Bring this trend to life

If you’re a fitness brand…

Build tutorial video ads around partner workouts or joint meditation practices to help couples to keep their bond strong (and sweaty).

If you’re a finance brand…

A couple that saves together, stays together. Make it easier for newlyweds and established couples alike to meet their financial goals with home budget trackers and investment ideas.

If you’re a travel brand…

Glamping to reconnect? A sibling city stay? Focus travel guides around top destinations for couples to venture to together. Then, tap into the power of automatic bidding to get the most impressions for your target travellers.

Pinterest search results for ‘relationship tips’. A Black woman and a white man walk with bicycles. Two white men in pink shirts and handlebar moustaches pose for a photo. A white man dances with a white woman. A Pin of white women with red hair, one kissing the other’s hand. A clothesline of white and rainbow items is behind them with a forest in the background. The text reads, ‘Fin Serv – Save together, stay together‘. The description underneath reads, ‘Stay connected as a couple with these family planning tips’.

Related trends


Pinterest, search data, global, analysis period Oct 2019–Sept 2021