Higher frequency

Collage of mindfulness themes, in shades of white, black and tan. A light-skinned Black man wearing a white t-shirt is meditating in the centre, with his eyes closed. There are rock formations in different shades of red. A large Black hand is reaching towards a singing bowl. A Black man with a white backpack is dancing in the background on the left.

Protect your energy on the road to enlightenment

People are being called to a higher consciousness in 2022. Gen Z-ers are looking for ways to raise their vibration, searching for spiritual awakening stages and even aura colours.

A white woman in a blue top lifts her arms above her head in a sun salutation. A red building front behind her is against a lightning-filled sky. A singing bowl is at the lower right.

Collage of natural items. Several glass containers and jar are filled with salts and oils. Big blocks of soap are stacked on the right. A Black woman lounges in a dark wood and porcelain bath, against a blue sea backdrop.

Creator Spotlight

Everybody has a different path to higher consciousness. Meet Julie Bourges, a wellness Creator who helps her audience to overcome obstacles—and learn to love themselves at the same time. Follow Julie to discover new ways to live with intention.

‘This is the year to raise your vibration. I believe in spiritual awakenings, because I’ve had one myself. Now, I share ways to protect your energy, with the same intent that you use to protect your physical health.’

Local spotlight

Higher frequency in France

One market that will spearhead the spirituality movement in 2022 is France. With higher consciousness on their minds, the French will tap into spiritual pursuits such as spiritual connections and spiritual images. And they’ll make their spaces sacred, too, searching for new ways to enhance their homes with spiritual décor.

Trending search terms in France²

Bring this trend to life

If you’re a well-being brand...

Highlight everything that you offer in the wellness space, from crystals and oils to tarot and incense. And don’t forget the vibey candles to take their meditation practice to new heights!

If you’re an entertainment brand...

Help people to tune into higher vibes. Guide them to frequency-based music playlists, meditations, and films and TV programmes that explore life’s deeper meaning.

If you’re a food and beverage brand...

Show people just how healing food can be. Highlight unexpected wellness benefits within your ingredients or share products that will enhance their meditation practice—such as tea.

Pinterest search term for ‘how to protect your energy’. A white bald man with a grey beard and headphones is lounging on a hammock. Different types of crystals over different plates. A yoga block with a yoga strap on top of it. A Pin showcasing a young East Asian man with headphones, leaning over the handle of an electric scooter. The text reads, ‘Calm your commute’. The description underneath reads, ‘Explore podcasts that help protect your energy’.

Related trends


Pinterest, search data, global, analysis period Oct 2019–Sept 2021


Pinterest, search data, France, analysis period Oct 2019–Sept 2021