Barkitecture

Collage of different pets. A dalmatian is licking its nose. A white poodle is yawning. Black and grey cats are on top of some shelves. The back legs of an Afghan Hound are visible. A cat’s paw is reaching for a large ball of wool in the centre. A cat is climbing into a cubby.

Unleash your home-design

Pampering your pets isn’t enough anymore. Try animal-first... architecture. In 2022, people will redesign their homes with Fido and Felix at the forefront, from luxury dog rooms to ‘catified’ homes. Millennial, Gen X and boomer pet parents are driving this trend.

A corgi stands on a green sofa on the left. A French bulldog sits on a white chair on the right, with an Irish wolfhound in the centre, peeking out from behind a green curtain.





An exterior of a bright pink architectural structure with a fish head protruding upwards from closed window shutters and a fishtail protruding from the bottom. A tabby cat lounges on a small hammock on the right. An orange cat peeks out from the top.

Creator Spotlight

Don’t expect basic décor tips from Rashida Banks. This home design Creator likes to go one step further with her projects, such as the mini apartment that she made for her dog. Follow Rashida for cheeky ways to elevate your space, especially for your furry friends.

‘My dog is my family. So naturally, a dog bed isn't going to cut it. (Yes, I’m a certified dog mum.) I design my home to create a specific space that’s just for my fur baby. It’s funny when you say it out loud, but I just love my dog so much.’

Local spotlight

Barkitecture in Brazil

One country that’ll be at the forefront of Barkitecture in 2022 is Brazil. With searches like pink luxury dog room and cat pillow on the rise, Brazil will pioneer the practice of  redesigning living spaces to best accommodate their pets in 2022. Pet palace, anyone?

Trending search terms in Brazil²

Bring this trend to life

If you’re a pet care brand…

Target pet lovers and help them to design everything from customised dog-washing stations to glam cat corners in their homes. Because Lulu deserves a little luxury too.

If you’re a furniture brand…

Create video ad tutorials to help pet people to upcycle their old furniture. Feature DIY ideas such as transforming a used cabinet into a doggy day bed and promote accessories such as new cushions to help complete the transformation.

If you are a food and drink brand…

Pets love a good dessert, too. Use video ads to encourage people to make homemade treats for their furry friends, such as peanut butter pumpkin biscuits.

Pinterest search results for home-made dog treats. A corgi with a red birthday hat in front of a dog-bone cake with a number one candle. Green dog treats in blue and pink bowls. A slice taken out of a dog treat pie. A Pin of dog treats on a baking tray, a wooden spoon, flour and a sieve. The text reads, ‘Three easy dog treats’. The description underneath reads, ‘Healthy home-made pet treats’.

Related trends

Footnotes
1

Pinterest, search data, global, analysis period Oct 2019–Sept 2021

2

Pinterest, search data, Brazil, analysis period Oct 2019–Sept 2021