Barkitecture
Unleash your home-design
Pampering your pets isn’t enough anymore. Try animal-first... architecture. In 2022, people will redesign their homes with Fido and Felix at the forefront, from luxury dog rooms to ‘catified’ homes. Millennial, Gen X and boomer pet parents are driving this trend.
Creator Spotlight
Don’t expect basic décor tips from Rashida Banks. This home design Creator likes to go one step further with her projects, such as the mini apartment that she made for her dog. Follow Rashida for cheeky ways to elevate your space, especially for your furry friends.
‘My dog is my family. So naturally, a dog bed isn't going to cut it. (Yes, I’m a certified dog mum.) I design my home to create a specific space that’s just for my fur baby. It’s funny when you say it out loud, but I just love my dog so much.’
Local spotlight
Barkitecture in Brazil
One country that’ll be at the forefront of Barkitecture in 2022 is Brazil. With searches like pink luxury dog room and cat pillow on the rise, Brazil will pioneer the practice of redesigning living spaces to best accommodate their pets in 2022. Pet palace, anyone?
Bring this trend to life
If you’re a pet care brand…
Target pet lovers and help them to design everything from customised dog-washing stations to glam cat corners in their homes. Because Lulu deserves a little luxury too.
If you’re a furniture brand…
Create video ad tutorials to help pet people to upcycle their old furniture. Feature DIY ideas such as transforming a used cabinet into a doggy day bed and promote accessories such as new cushions to help complete the transformation.
If you are a food and drink brand…
Pets love a good dessert, too. Use video ads to encourage people to make homemade treats for their furry friends, such as peanut butter pumpkin biscuits.
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