Ancestral eats
Somebody’s grandparent’s recipe
Simmer down, experimental chefs—we’re going back to the basics.This year, Gen X and boomers will say goodbye to over-the-top eating experiences and embrace their roots (or learn about somebody else’s!). Gather ’round the table for traditional dishes from all over the globe. It’s the oral history that we need in 2022.
Creator Spotlight
Some meals are meant to be delicate. Others are meant to warm your soul. Food Creator and photographer Waseem Hijazi brings all the cosy feels with simple, easy vegan dishes. Follow Waseem for global-inspired recipes like zaatar tortillas, lentil pasta and homemade houmous.
‘I could write a love letter to the humble stews and comfort foods of the world. This year I’m craving traditional recipes rooted in heritage. Bring on all the Turkish coffee cake and mango chips, please.’
Local spotlight
Ancestral eats in Canada
One country where Ancestral eats will spike in 2022 is Canada. Drawing from the diverse cultures of its citizens, Canadians will turn to traditional staples from around the globe. Searches for authentic Greek recipes and traditional Scottish foods will rise in this region in the year ahead.
Bring this trend to life
If you’re a food and drink brand…
Help people to replace the modern meal with global cuisine. Inspire them to turn a basic chicken dinner into a South African or Filipino delicacy, with specific spices and ingredients.
If you’re a retail brand…
Offer traditional kitchenware and appliances to help people cook up heritage recipes, such as clay pots and samovars.
If you’re a travel brand...
Lean into unique culinary experiences from around the globe and offer foodie travellers destination-specific food itineraries to take their taste buds on holiday.
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