Altbashes
Parties for life’s undercelebrated moments
RSVP to a new reason to celebrate. In 2022, millennials, Gen X and boomers will embrace celebrations that mark fresh milestones and open new chapters. Empty nest? Party. Adoption went through? Party. Bad break-up? Here’s a cake.
Creator Spotlight
Keep your eyes on Brittany Jepsen: a designer, illustrator and stylist, who incorporates bright colours into everything that she does. When it comes to her celebrations, don’t expect the ordinary. Follow Brittany for whimsical DIYs and tablescapes that put her in a league of her own.
‘I buy my friends a gift when they find a new apartment. Seriously! I throw altbashes to get together with people for something special but relatable. One thing I learned as the altbash queen: people love any excuse to eat cake.’
Bring this trend to life
If you’re a food and drink brand…
Use video ads to help people to whip up just the right treats to commemorate memorable milestones—such as break-up cakes.
If you’re a travel brand…
Help people to craft a break-up getaway or an empty-nest bucket list trip to mark a major life transition. And once they’ve organised their itinerary, serve them relevant ads powered by automatic bidding to simplify holiday planning.
If you are a finance brand…
Use targeted ads with tailored offers to help people to celebrate their financial milestones—like a party when they complete their mortgage payments or a ‘so long, student loans’ celebration.
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