Skinimalism

Skinimalism is the new glow up

2021 prediction

Image cluster featuring a close-up of a green hydrating face mask, a young woman with freckles smiling into the camera and a woman scrubbing her legs with an exfoliating sponge

It’s the end of the caked-on make-up look. Pinners will embrace slow beauty and let their natural skin texture shine through. This new ‘effortlessly chic’ routine is simple and sustainable.

Trending search terms

How to get naturally glowing skin
Face yoga exercises
Home-made skin care
Aloe vera face mask
Natural everyday make-up

What the global data says

4x

year-on-year increase in searches for how to get naturally glowing skin

Find it trending in
Canada
Australia
UK

4x

year-on-year increase in searches for face yoga exercises

Find it trending in
Brazil
France
Italy

110%

year-on-year increase in searches for home-made skin care

Find it trending in
Japan
France
UK

115%

year-on-year increase in searches for aloe vera face mask

Find it trending in
France
UK
Indonesia

180%

year-on-year increase in searches for natural everyday make-up

Find it trending in
France
UK
Germany

Tips for brands

Say goodbye to the 12-step beauty routine. Skincare brands can help Pinners to streamline their regimens and discover clean products with natural ingredients. Make-up brands can share tips on how to create a dewy, natural look that will come across beautifully on camera and on video calls. And phone manufacturers can promote the minimalist make-up trend to help Pinners capture the perfect selfie.





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