It’s the end of the caked-on make-up look. Pinners will embrace slow beauty and let their natural skin texture shine through. This new ‘effortlessly chic’ routine is simple and sustainable.
Trending search terms
What the global data says
year-on-year increase in searches for how to get naturally glowing skin
Find it trending in
Canada
Australia
UK
year-on-year increase in searches for face yoga exercises
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Brazil
France
Italy
year-on-year increase in searches for home-made skin care
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Japan
France
UK
year-on-year increase in searches for aloe vera face mask
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France
UK
Indonesia
year-on-year increase in searches for natural everyday make-up
Find it trending in
France
UK
Germany
Tips for brands
Say goodbye to the 12-step beauty routine. Skincare brands can help Pinners to streamline their regimens and discover clean products with natural ingredients. Make-up brands can share tips on how to create a dewy, natural look that will come across beautifully on camera and on video calls. And phone manufacturers can promote the minimalist make-up trend to help Pinners capture the perfect selfie.
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