It’s the end of the caked-on make-up look. Pinners will embrace slow beauty and let their natural skin texture shine through. This new ‘effortlessly chic’ routine is simple and sustainable.
Trending search terms
What the global data says
Tips for brands
Say goodbye to the 12-step beauty routine. Skincare brands can help Pinners to streamline their regimens and discover clean products with natural ingredients. Make-up brands can share tips on how to create a dewy, natural look that will come across beautifully on camera and on video calls. And phone manufacturers can promote the minimalist make-up trend to help Pinners capture the perfect selfie.
Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020