Pinterest Predicts 2025: Annual trend report

See next year’s trends, now.

Stay ahead of culture with our not-yet-trending report, featuring the breakout trends of 2025.

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The words ‘Cherry Coded’ appear in bold black font with a cherry shape inside of the ‘o’
The words ‘Cherry Coded’ appear in bold black font with a cherry shape inside of the ‘o’
A woman with sleek black hair, dark-red lipstick and a head-to-toe red-leather outfit poses on top of a giant cherry
A woman with sleek black hair, dark-red lipstick and a head-to-toe red-leather outfit poses on top of a giant cherry

Tasting notes? Dark, sweet and such a vibe. Gen Z and Millennials will infuse cherries into their make-up, menus and mood boards this year. One thing’s for sure—tart will have your heart in 2025.1

Cherry Coded: New Pinterest Predicts trend for 2025

About the trend

Trending search terms²
A man wearing large sunglasses with sleek cherry-red frames
A man wearing large sunglasses with sleek cherry-red frames
A hand in a red glove presenting a shiny, cherry-red boot with chunky heels
A hand in a red glove presenting a shiny, cherry-red boot with chunky heels
A small, round handbag in cherry-red leather
A small, round handbag in cherry-red leather
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  1. Gen Z defined as ages 18–27, Millennials defined as ages 28–43.

  2. Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up nextAura Beauty
The words ‘Aura Beauty’ appear in a bold black font that transitions from blurred at first to in focus
The words ‘Aura Beauty’ appear in a bold black font that transitions from blurred at first to in focus
A woman with long, windswept hair wearing colourful make-up and holding a silver compact
A woman with long, windswept hair wearing colourful make-up and holding a silver compact

2025 will be the year of the make-up mood ring. Gen Z and Boomers are driving this high hue look that’s all about zeroing in on a colour aesthetic and flaunting it from chin to cheek. Find your aura, wear it with confidence and consider yourself dipped in vibes all day long.1

Aura Beauty: New Pinterest Predicts trend for 2025

About the trend

Trending search terms²
Two hands held flat to display colourful nail art and mixed metal rings
Two hands held flat to display colourful nail art and mixed metal rings
An eyeshadow palette featuring colourful and glittery shades
An eyeshadow palette featuring colourful and glittery shades
A close-up of a woman wearing rainbow eyeshadow with space buns in her hair
A close-up of a woman wearing rainbow eyeshadow with space buns in her hair
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  1. Gen Z defined as ages 18–27, Baby Boomers defined as ages 60+.

  2. Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up nextRococo Revival
The words ‘Rococo Revival’ appear in an elegant cursive font
The words ‘Rococo Revival’ appear in an elegant cursive font
A woman wearing a beige corset and white hoop skirt sitting on a rope swing as confetti falls
A woman wearing a beige corset and white hoop skirt sitting on a rope swing as confetti falls

A 2025 prediction with frills and a flourish. This year, weddings, parties and everything in between will draw inspiration from the Rococo era—a Late Baroque period that was both opulent and ultra-feminine. Gen Z and Boomers are driving this love of classic corset gowns, luxe accessories and ornate tablescapes.1

Rococo Revival: New Pinterest Predicts trend for 2025

About the trend

Trending search terms²
Two colourful layer cakes intricately decorated with ruffled icing and cherries
Two colourful layer cakes intricately decorated with ruffled icing and cherries
A woman wearing layered pearl necklaces and a vintage-inspired white blouse
A woman wearing layered pearl necklaces and a vintage-inspired white blouse
A green curtain wrapped in an ornate curtain tie with two shiny green tassels
A green curtain wrapped in an ornate curtain tie with two shiny green tassels
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  1. Baby Boomers defined as ages 60+, Gen Z defined as ages 18–27.

  2. Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up nextSea Witchery
The words ‘Sea Witchery’ appear in a bold, gothic-style font with wavy accents
The words ‘Sea Witchery’ appear in a bold, gothic-style font with wavy accents
A woman in a flowing dress reclining inside a giant, pearlescent clam shell with a glowing pearl in it
A woman in a flowing dress reclining inside a giant, pearlescent clam shell with a glowing pearl in it

POV: You’re in your sea witch era. And it’s so much more than seashells and starfish. In 2025, Gen Z and Millennials will dive head-first into sultry siren make-up, wet wavy hair and moody mermaid manicures from first light to moonlight.1

Sea Witchery: New Pinterest Predicts trend for 2025

About the trend

Trending search terms²
A hand adorned in chunky metal and pearl bracelets gripping a large, opalescent conch shell
A hand adorned in chunky metal and pearl bracelets gripping a large, opalescent conch shell
A woman wearing iridescent make-up, silver accessories and a pearl hair slide in her long braided hair
A woman wearing iridescent make-up, silver accessories and a pearl hair slide in her long braided hair
A beaded pearl bracelet with seashell charms and gold-chain details
A beaded pearl bracelet with seashell charms and gold-chain details
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  1. Gen Z defined as ages 18–27, Millennials defined as ages 28–43.

  2. Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024. Please note that Pinterest’s Advertising Guidelines prohibit targeting of any audience based on race, ethnicity, religious beliefs or sexual orientation, among other things. For more information, please see our Advertising Guidelines.

Up nextSurreal Soirees
The words ‘Surreal Soirees’ appear in a stylised calligraphic script
The words ‘Surreal Soirees’ appear in a stylised calligraphic script
A woman in a hot-pink ball gown standing on top of a brightly coloured dinner party table
A woman in a hot-pink ball gown standing on top of a brightly coloured dinner party table

Curvy candlesticks, fantastical flowers and gravity-defying centrepieces. In 2025, people will infuse their tablescapes and décor with modern surrealism. And it’s Gen X and Boomers driving this keeping-it-unreal party trend.1

Surreal Soirees: New Pinterest Predicts trend for 2025

About the trend

Trending search terms²
A sculptural arrangement of melons and other fruits next to a small vase made to look like a bust statue
A sculptural arrangement of melons and other fruits next to a small vase made to look like a bust statue
A tablescape with a chequerboard serving platter, tooth-shaped chess pieces and a novelty glass
A tablescape with a chequerboard serving platter, tooth-shaped chess pieces and a novelty glass
A set of three decorative cocktail glasses, each unique in shape, height and colour
A set of three decorative cocktail glasses, each unique in shape, height and colour
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  1. Gen X defined as ages 44–59, Baby Boomers defined as ages 60+.

  2. Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up nextCastlecore
The word ‘Castlecore’ appears in gothic-style calligraphic script
The word ‘Castlecore’ appears in gothic-style calligraphic script
A man wearing a chainmail headpiece and holding a sword poses against a backdrop of a stormy sky, surrounded by ornate candelabras
A man wearing a chainmail headpiece and holding a sword poses against a backdrop of a stormy sky, surrounded by ornate candelabras

Medieval is having a major moment. In 2025, Gen Z and Millennials will take home décor inspiration from ancient castles, while fashion and accessories will be gothic-inspired. It’s a comeback of the highest order.1

Castlecore: New Pinterest Predicts trend for 2025

About the trend

Trending search terms²
A person wearing embellished jeans and lace-up boots with an exaggerated square toe and heel
A person wearing embellished jeans and lace-up boots with an exaggerated square toe and heel
A dinner-party tablescape featuring dark, moody colours, an ornate candelabra and a silver wine goblet
A dinner-party tablescape featuring dark, moody colours, an ornate candelabra and a silver wine goblet
A wooden chest of drawers made from dark, distressed wood and covered in studs
A wooden chest of drawers made from dark, distressed wood and covered in studs
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  1. Gen Z defined as ages 18–27, Millennials defined as ages 28–43.

  2. Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up nextDolled Up
The words ‘Dolled Up’ appear in bubbly black font with a heart shape inside of the ‘o’
The words ‘Dolled Up’ appear in bubbly black font with a heart shape inside of the ‘o’
A woman lying on the floor surrounded by colourful, vintage-inspired accessories, clothing and home décor
A woman lying on the floor surrounded by colourful, vintage-inspired accessories, clothing and home décor

In 2025, people will be inspired to look at life from their very own doll's house. Pinterest users will take a playful approach to doll-style make-up, cutecore room ideas and necklace charms in the most whimsical colours.1

Dolled Up: New Pinterest Predicts trend for 2025

About the trend

Trending search terms²
A pair of shiny, orange high heels sitting on top of a flower-shaped stool
A pair of shiny, orange high heels sitting on top of a flower-shaped stool
Long red hair covered in colourful hair slides and clips, some of which are beaded and some of which are shaped like flowers
Long red hair covered in colourful hair slides and clips, some of which are beaded and some of which are shaped like flowers
A butterfly-shaped purse made of light-blue plastic
A butterfly-shaped purse made of light-blue plastic
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  1. Millennials defined as ages 28–43, Gen X defined as ages 44–59.

  2. Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up nextFisherman Aesthetic
The words ‘Fisherman Aesthetic’ appear in a bold, condensed sans-serif font with tall, narrow letters
The words ‘Fisherman Aesthetic’ appear in a bold, condensed sans-serif font with tall, narrow letters
A man in khaki trousers and a short-sleeved button-down shirt stands on one leg in a wooden boat. The side of the boat is draped with fishing nets, and there is a goldfish-shaped wicker clutch underneath it.
A man in khaki trousers and a short-sleeved button-down shirt stands on one leg in a wooden boat. The side of the boat is draped with fishing nets, and there is a goldfish-shaped wicker clutch underneath it.

All the cool fisherman looks, but without the heavy lifting. In 2025, Gen Z and Gen X will embrace a laid-back maritime attitude, bringing nautical vibes to everything—even if you can’t see the sea from here! Get ready for cable-knit jumpers, sardine tattoos and stripes. on. everything.1

Fisherman Aesthetic: New Pinterest Predicts trend for 2025

About the trend

Trending search terms²
An oversized striped bag sits on a grey pedestal, which is covered in white sand. Golden fish charms hang from the handle of the bag.
An oversized striped bag sits on a grey pedestal, which is covered in white sand. Golden fish charms hang from the handle of the bag.
A person stands with one hand on their hip. They’re wearing a knitted black jumper with big red stripes, and a white skirt with intricate netting details and shell embellishments.
A person stands with one hand on their hip. They’re wearing a knitted black jumper with big red stripes, and a white skirt with intricate netting details and shell embellishments.
A small coin purse embroidered to look like a tin of sardines. There is a blue-and-white fish in the centre, surrounded by embroidered text that says ‘Original sardines in pure olive oil’.
A small coin purse embroidered to look like a tin of sardines. There is a blue-and-white fish in the centre, surrounded by embroidered text that says ‘Original sardines in pure olive oil’.
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  1. Gen Z defined as ages 18–27, Gen X defined as ages 44–59.

  2. Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up nextGoddess Complex
The words ‘Goddess Complex’ appear in a bold, elegant font
The words ‘Goddess Complex’ appear in a bold, elegant font
A woman in a floor-length gold dress holding a golden gua sha tool to her face
A woman in a floor-length gold dress holding a golden gua sha tool to her face

Mood: You know your worth in gold. In 2025, Boomers and Gen X will go all in on their feminine power and embrace their divine drip like never before. Everything will be a muse moment, from gold facials and goddess braids to sublime nail designs.1

Goddess Complex: New Pinterest Predicts trend for 2025

About the trend

Trending search terms²
A woman with glowing skin wearing a golden butterfly clip in her long braided hair
A woman with glowing skin wearing a golden butterfly clip in her long braided hair
A gold trinket tray holding golden objects, such as a gua sha tool, a chain bracelet and a dropper bottle
A gold trinket tray holding golden objects, such as a gua sha tool, a chain bracelet and a dropper bottle
An ear adorned with large golden hoop earrings and a bold, chunky cuff
An ear adorned with large golden hoop earrings and a bold, chunky cuff
See it on Pinterest
  1. Baby Boomers defined as ages 60+, Gen X defined as ages 44–59.

  2. Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024. Please note that Pinterest’s Advertising Guidelines prohibit targeting of any audience based on race, ethnicity, religious beliefs or sexual orientation, among other things. For more information, please see our Advertising Guidelines.

Up nextRebel Floats
The words ‘Rebel Floats’ appear in elegant, curvy letters with star accents
The words ‘Rebel Floats’ appear in elegant, curvy letters with star accents
A person dressed in a leather jacket, white T-shirt and gold chain evokes the style of a 1950s rebel. Their nails are painted black and they are holding a strawberry-red float with whipped cream and a cherry on top.
A person dressed in a leather jacket, white T-shirt and gold chain evokes the style of a 1950s rebel. Their nails are painted black and they are holding a strawberry-red float with whipped cream and a cherry on top.

Cue the taste of an all-American retro diner. In 2025, Gen Z and Millennials will give the old-school soda pop a radical makeover. So, scoot on over to the soda fountain for a float that’s anything but traditional—and top it off with a cherry on top.1

Rebel Floats: New Pinterest Predicts trend for 2025

About the trend

Trending search terms²
A frothy emerald-green drink in a clear wine glass sits atop a marble slab. The drink is garnished with a pink flower.
A frothy emerald-green drink in a clear wine glass sits atop a marble slab. The drink is garnished with a pink flower.
A close-up of a root beer float against a red backdrop. The drink is garnished with a cinnamon biscuit and a hot-pink straw.
A close-up of a root beer float against a red backdrop. The drink is garnished with a cinnamon biscuit and a hot-pink straw.
An orange float drink with whipped cream and pink ice cream on top sits on the corner of a green, 1950s-style diner table with straws next to it. The glass is decorated with spikes.
An orange float drink with whipped cream and pink ice cream on top sits on the corner of a green, 1950s-style diner table with straws next to it. The glass is decorated with spikes.
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  1. Gen Z defined as ages 18–27, Millennials defined as ages 28–43. 

  2. Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up nextTerra Futura
The words ‘Terra Futura’ appear in a bold, sci-fi-inspired font
The words ‘Terra Futura’ appear in a bold, sci-fi-inspired font
A woman wearing a flowing cape and trousers with large pockets stuffed with ferns poses in a grassy clearing with stone structures in the background
A woman wearing a flowing cape and trousers with large pockets stuffed with ferns poses in a grassy clearing with stone structures in the background

Meet the rebels with a cause. In 2025, Boomers and Gen X will lean into sustainable living with recyclable fashion, self-sufficient gardens and community spaces. The best part? This eco-living aesthetic will bring some stellar sci-fi vibes along with the seriously cool real-world wins.1

Terra Futura: New Pinterest Predicts trend for 2025

About the trend

Trending search terms²
A variety of plants and succulents in unique planters and stands
A variety of plants and succulents in unique planters and stands
A woman wearing elbow-length brown-leather gloves and a black-leather cross-body bag
A woman wearing elbow-length brown-leather gloves and a black-leather cross-body bag
A winding path cuts through an overgrown greenhouse. The ceiling is arched and covered in windows.
A winding path cuts through an overgrown greenhouse. The ceiling is arched and covered in windows.
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  1. Baby Boomers defined as ages 60+, Gen X defined as ages 44–59. 

  2. Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up nextPrimary Play
The words ‘Primary Play’ appear in a simple, rounded font
The words ‘Primary Play’ appear in a simple, rounded font
A man stands against a white wall in a white shirt and baggy beige trousers. He is holding a paintbrush, and there’s a blue stripe across his shirt and the wall. The room contains a blue dresser, a red-striped lamp and a blue-striped side table.
A man stands against a white wall in a white shirt and baggy beige trousers. He is holding a paintbrush, and there’s a blue stripe across his shirt and the wall. The room contains a blue dresser, a red-striped lamp and a blue-striped side table.

Adulting? Overrated. In 2025, everyone will let their inner child shine. Gen Z and Gen X will hand paint funky murals onto furniture, jazz up that tiresome trim and turn grown-up spaces into playful little havens. Your space is officially your canvas.1

Primary Play: New Pinterest Predicts trend for 2025

About the trend

Trending search terms²
A black-and-white striped side table sits against a mint-green backdrop. On the table sits a striped ceramic vase with yellow handles. In the vase is a long-stemmed pink pincushion flower with green leaves.
A black-and-white striped side table sits against a mint-green backdrop. On the table sits a striped ceramic vase with yellow handles. In the vase is a long-stemmed pink pincushion flower with green leaves.
A set of striped lamps and vases of varying sizes sits against a light-blue background. The objects are painted in shades of blue and red. One vase holds a bright-red tropical flower.
A set of striped lamps and vases of varying sizes sits against a light-blue background. The objects are painted in shades of blue and red. One vase holds a bright-red tropical flower.
A close-up of a fabric pattern featuring large red circles with orange and mint-green borders arranged in a grid on a light-grey background.
A close-up of a fabric pattern featuring large red circles with orange and mint-green borders arranged in a grid on a light-grey background.
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  1. Gen Z defined as ages 18–27, Gen X defined as ages 44–59.

  2. Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up nextPickle Fix
The words ‘Pickle Fix’ appear in bold, wavy letters with a playful, retro style
The words ‘Pickle Fix’ appear in bold, wavy letters with a playful, retro style
A woman in a green sparkly dress, black tights and metallic-green strappy heels sits in an emerald-green martini glass. The glass has a long, dark-green stem and sits against a light-green background.
A woman in a green sparkly dress, black tights and metallic-green strappy heels sits in an emerald-green martini glass. The glass has a long, dark-green stem and sits against a light-green background.

Tell your foodie friends: This year will be absolutely dill-icious. From sweet treats to tangy cocktails, the oh-so-humble gherkin is about to be in absolutely everything. Gen X and Millennials will go all in on pickle cakes, pickle de gallo, pickle fries—and even pickle margaritas.1

Pickle Fix: New Pinterest Predicts trend for 2025

About the trend

Trending search terms²
A ceramic dish resembling a pickle holds a skewer of pickled onions and olives. Next to it sits a green glass bowl holding chopped greens, such as jalapeños, green bell peppers and onion.
A ceramic dish resembling a pickle holds a skewer of pickled onions and olives. Next to it sits a green glass bowl holding chopped greens, such as jalapeños, green bell peppers and onion.
A close-up of a fried chicken sandwich topped with sliced pickles and a ranch-style condiment
A close-up of a fried chicken sandwich topped with sliced pickles and a ranch-style condiment
A close-up of a white ceramic bowl filled with sliced dill pickles, sitting against a bright-green background
A close-up of a white ceramic bowl filled with sliced dill pickles, sitting against a bright-green background
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  1. Gen X defined as ages 44–59, Millennials defined as ages 28–43.

  2. Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up nextMoto Boho
The words ‘Moto Boho’ appear in all caps. ‘Moto’ is in blocky, bolded lettering, while ‘Boho’ alternates between standard and italics from one letter to the next.
The words ‘Moto Boho’ appear in all caps. ‘Moto’ is in blocky, bolded lettering, while ‘Boho’ alternates between standard and italics from one letter to the next.
A man poses in a night-time urban setting. He’s wearing oversized black sunglasses and a massive bag adorned with chains that covers his entire body.
A man poses in a night-time urban setting. He’s wearing oversized black sunglasses and a massive bag adorned with chains that covers his entire body.

Bye bye, hippie hype. Moto Boho is pulling up in first. In 2025, Gen Z and Boomers will take to the streets with chunky leather handbags, flowy skirts, moto boots and just enough fringe. It’s not just a look—it’s a lifestyle.1

Moto Boho: New Pinterest Predicts trend for 2025

About the trend

Trending search terms²
A person stands in a chiffon and lace dress, with knee-high black-leather platform boots. The boots bunch at the ankles to create a slouching effect.
A person stands in a chiffon and lace dress, with knee-high black-leather platform boots. The boots bunch at the ankles to create a slouching effect.
A person with light-coloured hair wears a black leather jacket with oversized metal buckles. They have a scarf tied in a bow around their neck, a silver ring on one finger and a leather purse strap with metal hole punches.
A person with light-coloured hair wears a black leather jacket with oversized metal buckles. They have a scarf tied in a bow around their neck, a silver ring on one finger and a leather purse strap with metal hole punches.
A close-up of delicate white lace trim draped over the zipper pocket of a black leather jacket
A close-up of delicate white lace trim draped over the zipper pocket of a black leather jacket
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  1. Gen Z defined as ages 18–27, Baby Boomers defined as ages 60+.

  2. Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up nextPeak Travel
The words ‘Peak Travel’ appear in bold, geometric font with blocky, uppercase letters
The words ‘Peak Travel’ appear in bold, geometric font with blocky, uppercase letters
A woman stands against a snowy backdrop in a white puffy coat and a periwinkle scarf. She is examining a tiny toy skier that she has picked up from a miniature scene of a ski resort.
A woman stands against a snowy backdrop in a white puffy coat and a periwinkle scarf. She is examining a tiny toy skier that she has picked up from a miniature scene of a ski resort.

Cities will have to sit this one out. In 2025, mountain ranges will become the ultimate travel destination as Gen Z and Gen X crave that fresh mountain air high above the treetops. Gear up for your own peak paradise.1

Peak Travel: New Pinterest Predicts trend for 2025

About the trend

Trending search terms²
A rustic wooden cabin sits on stilts. Behind it is a scenic mountain backdrop with grassy hills and a blue sky.
A rustic wooden cabin sits on stilts. Behind it is a scenic mountain backdrop with grassy hills and a blue sky.
A close-up of a camera bag, cat-eye sunglasses and a silk polka-dot scarf on a wool blanket
A close-up of a camera bag, cat-eye sunglasses and a silk polka-dot scarf on a wool blanket
A dramatic mountain landscape with sharp, rugged peaks illuminated by warm sunlight. The rocky formations create a contrast against blue skies and fluffy white clouds.
A dramatic mountain landscape with sharp, rugged peaks illuminated by warm sunlight. The rocky formations create a contrast against blue skies and fluffy white clouds.
See it on Pinterest
  1. Gen Z defined as ages 18–27, Gen X defined as ages 44–59.

  2. Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up nextChaos Cakes
The words ‘Chaos Cakes’ appear in a bold, psychedelic style with thick, wavy letters
The words ‘Chaos Cakes’ appear in a bold, psychedelic style with thick, wavy letters
A red-headed woman stands atop a cake decorated in bright colours, with squiggly metallic candles and sparklers. The cake sits on a clay cake stand and is surrounded by confetti and streamers.
A red-headed woman stands atop a cake decorated in bright colours, with squiggly metallic candles and sparklers. The cake sits on a clay cake stand and is surrounded by confetti and streamers.

Pristine icing and perfect piping? Soooo yesterday. In 2025, Boomers and Gen X go all in on silly cakes, funny cakes and rat cakes (yes, that’s a thing). These sweet treats are unafraid to be brutally themselves. And the wackier, the better!1

Chaos Cakes: New Pinterest Predicts trend for 2025

About the trend

Trending search terms²
A colourful three-tiered cake decorated with wildflowers sits on a geometric cake stand. The frosting is different shades of red and green, and the cake stand is dark green with a lavender ball and mint-green cube at the base.
A colourful three-tiered cake decorated with wildflowers sits on a geometric cake stand. The frosting is different shades of red and green, and the cake stand is dark green with a lavender ball and mint-green cube at the base.
A cake that’s been carved and iced to look like a rat sits on a striped platter. Decorations include eyes, whiskers, pink ears and feet.
A cake that’s been carved and iced to look like a rat sits on a striped platter. Decorations include eyes, whiskers, pink ears and feet.
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  1. Baby Boomers defined as ages 60+, Gen X defined as ages 44–59.

  2. Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up nextPlayer One
The words ‘Player One’ appear in a bold, boxy font
The words ‘Player One’ appear in a bold, boxy font
An avatar with spiked hair hovers above the ground. His outfit includes a harness with multiple pouches, quilted pants and large blue sunglasses. Other clothing options appear on either side.
An avatar with spiked hair hovers above the ground. His outfit includes a harness with multiple pouches, quilted pants and large blue sunglasses. Other clothing options appear on either side.

Trending in 2025: Your avatar aesthetic. This year, Gen Z and Gen X will customise their digital personas, designing their avatars’ hair, outfits and even accessories. Head to your keyboards—it’s time to level up.1

Player One: New Pinterest Predicts trend for 2025

About the trend

Trending search terms²
A woman wearing bold blue eye make-up and a neon top is surrounded by glowing computer symbols
A woman wearing bold blue eye make-up and a neon top is surrounded by glowing computer symbols
A 3D rendering of a T-shirt covered in a bold, colourful print
A 3D rendering of a T-shirt covered in a bold, colourful print
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  1. Gen X defined as ages 44–59, Gen Z defined as ages 18–27.

  2. Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up nextMix & Maximalist
The words ‘Mix & Maximalist’ appear in an elegant font with a swirling ampersand separating the words
The words ‘Mix & Maximalist’ appear in an elegant font with a swirling ampersand separating the words
A woman with long braids adorned in beads lies on a pile of lush velvet and patterned body pillows and textiles. She is dressed in a cream-coloured knitted cardigan, a plaid skirt and colourful tights. The backdrop is a vintage green floral wallpaper.
A woman with long braids adorned in beads lies on a pile of lush velvet and patterned body pillows and textiles. She is dressed in a cream-coloured knitted cardigan, a plaid skirt and colourful tights. The backdrop is a vintage green floral wallpaper.

More is more in 2025 décor. Gen X and Boomers will mix and match brilliantly bold patterns, eclectic prints, gorgeous textures and use every single colour out there in the process. Oh, and layering—lots of it!1

Mix And Maximalist: New Pinterest Predicts Trend For 2025

About the trend

Trending search terms²
A bright-yellow mid-century lamp sits against a baby-pink wall and mint-green drapes. Next to the 1960s-inspired lamp is a pile of floral and yellow cushions on a patterned rug.
A bright-yellow mid-century lamp sits against a baby-pink wall and mint-green drapes. Next to the 1960s-inspired lamp is a pile of floral and yellow cushions on a patterned rug.
A chartreuse-green velvet chair sits atop round and square patterned rugs with floral wallpaper in the background. The chair has two colourful floral cushions on it.
A chartreuse-green velvet chair sits atop round and square patterned rugs with floral wallpaper in the background. The chair has two colourful floral cushions on it.
A close-up of a cheetah-print pattern
A close-up of a cheetah-print pattern
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  1. Gen X defined as ages 44–59, Baby Boomers defined as ages 60+.

  2. Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up nextSeeing Double
The words ‘Seeing Double’ appear twice in a bold, all-caps Optician Sans font
The words ‘Seeing Double’ appear twice in a bold, all-caps Optician Sans font
A man and a woman stand next to each other holding green books against a purple-grey background. They are wearing black-rimmed glasses, striped jumpers, brown jackets and black shoes. The man is wearing denim jeans. The woman is wearing a denim skirt.
A man and a woman stand next to each other holding green books against a purple-grey background. They are wearing black-rimmed glasses, striped jumpers, brown jackets and black shoes. The man is wearing denim jeans. The woman is wearing a denim skirt.

Besties don’t copy—they match. This year, coordinated outfits will be the hot topic in the group chat. From collaborating on festival 'fits to aligning on date night looks, Gen Z and Boomers will be all about staying in (chic) sync.1

Seeing Double: New Pinterest Predicts trend for 2025

About the trend

Trending search terms²
Two people in chequered outfits sit holding hands. They’re back to back on a light-pink stool against a yellow background.
Two people in chequered outfits sit holding hands. They’re back to back on a light-pink stool against a yellow background.
Two people stand on a sandy beach wearing similar footwear. Both have flat shoes with pointed toes and different coloured socks.
Two people stand on a sandy beach wearing similar footwear. Both have flat shoes with pointed toes and different coloured socks.
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  1. Baby Boomers defined as ages 60+, Gen Z defined as ages 18–27.

  2. Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024.

Up nextNesting Parties
The words ‘Nesting Parties’ appear in a flowing script with italicised, connected letters
The words ‘Nesting Parties’ appear in a flowing script with italicised, connected letters
A woman in a cream-coloured dress sits in a bird’s nest on a branch against a pink sherbet sky. Above her is a clothesline with delicate pastel-coloured baby clothes and a toy dog held up by clothes pegs.
A woman in a cream-coloured dress sits in a bird’s nest on a branch against a pink sherbet sky. Above her is a clothesline with delicate pastel-coloured baby clothes and a toy dog held up by clothes pegs.

Meet the nesting party: the baby shower as it should have always been. It’s not about the gifts (although those are welcome!). It’s about helping new parents prep for the postpartum period and set up their home for baby’s arrival. Gen Z and Millennials are driving this supportive parenting trend.1

Nesting Parties: New Pinterest Predicts trend for 2025

About the trend

Trending search terms²
A woman in a bright-pink blouse stands in warm light with her hands over her stomach. Several hands with bright-red nails and sterling-silver jewellery are also placed on her belly.
A woman in a bright-pink blouse stands in warm light with her hands over her stomach. Several hands with bright-red nails and sterling-silver jewellery are also placed on her belly.
A close-up of neutral-toned baby blankets sitting next to a knitted cradle and a white chest of drawers decorated with star-shaped handles
A close-up of neutral-toned baby blankets sitting next to a knitted cradle and a white chest of drawers decorated with star-shaped handles
Alt image 3 Three plastic storage containers for food are stacked on top of each other, holding pasta and vegetables.
Alt image 3 Three plastic storage containers for food are stacked on top of each other, holding pasta and vegetables.
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  1. Gen Z defined as ages 18–27, Millennials defined as ages 28–43.

  2. Pinterest internal data, global English-language searches. Analysis period Sept 2022–Aug 2024. Please note that Pinterest’s Advertising Guidelines prohibit targeting of any audience based on sensitive health or medical conditions, including medical conditions, symptoms or treatments related to fertility or pregnancy. For more information, please see our Advertising Guidelines.

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