Pinners will get creative with braiding techniques that are protective, low maintenance and glamorous. Beyond the braids, style mavens will add their own personal touches with beads or colourful highlights.
Trending search terms
What the global data says
Tips for brands
Show Pinners how your brand can help to maintain or enhance their protective hairstyles. Haircare brands can create a step-by-step tutorial on how to care for braids. Beauty retailers can promote hair accessories. And fashion brands can promote head-to-toe outfit ideas that complement braided styles.
Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020