Pinners will get creative with braiding techniques that are protective, low maintenance and glamorous. Beyond the braids, style mavens will add their own personal touches with beads or colourful highlights.

What the global data says

9x

year-on-year increase in searches for braids with fade

Find it trending in
Canada
UK
US

150%

year-on-year increase in searches for knotless box braids

Find it trending in
France
Australia
UK

145%

year-on-year increase in searches for wool braids styles

Find it trending in
France
Australia
Germany

135%

year-on-year increase in searches for bubble plaits

Find it trending in
Canada
US
Germany

90%

year-on-year increase in searches for Viking plaits men

Find it trending in
France
Italy
Brazil




Tips for brands

Show Pinners how your brand can help to maintain or enhance their protective hairstyles. Haircare brands can create a step-by-step tutorial on how to care for braids. Beauty retailers can promote hair accessories. And fashion brands can promote head-to-toe outfit ideas that complement braided styles.





Educate your audience with Idea Pins
Create your own content for Poppin’ protective styles.

Collage of three images featuring two women with short brown hair wearing orange roll-neck jumpers, coloured glassware staged in bright light and a blue car bumper

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020