Say goodbye to open floor plans: Pinners are getting creative with closed doors. In 2021, we’ll all learn what a ‘cloffice’ is. Even when doors aren’t available, people will find new ways to create some personal space.

What the global data says

2x

year-on-year increase in searches for cloffice ideas

Find it trending in
Canada
US
Australia

7x

year-on-year increase in searches for home library design

Find it trending in
Brazil
US
Germany

150%

year-on-year increase in searches for bookshelf room divider

Find it trending in
Indonesia
UK
US

2x

year-on-year increase in searches for modern mud room

Find it trending in
US
Australia
Canada

6x

year-on-year increase in searches for computer gaming room

Find it trending in
Germany
Canada
Australia




Tips for brands

Home is where the heart is – and where we spend the bulk of our time these days. Retail brands can offer product solutions to enhance hybrid rooms in the house, such as home office furniture or trending paint colours. Financial services brands can help Pinners to keep their insurance up to date to help cover new home additions. Tech/telco brands can promote products that power their home office, home gym, gaming rooms or home connectivity (or Wi-Fi).





Collage of three images featuring two women with short brown hair wearing orange roll-neck jumpers, coloured glassware staged in bright light and a blue car bumper

See the trend on Pinterest
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Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020