Pinners have always been planners. They’ll lean into that skill more than ever this year. In 2021, people will plan even the smallest moments to celebrate the people that they love, from film nights to monthsaries.
Trending search terms
What the global data says
year-on-year increase in searches for monthsary message for girlfriend
Find it trending in
Canada
US
Indonesia
year-on-year increase in searches for anniversary box for him
Find it trending in
Canada
UK
US
year-on-year increase in searches for cheers and beers party
Find it trending in
UK
Indonesia
US
year-on-year increase in searches for film date night at home
Find it trending in
Germany
Brazil
Australia
year-on-year increase in searches for death to my 20s party
Find it trending in
UK
US
Canada
Tips for brands
Help Pinners to make every occasion a meaningful one, no matter how small. Entertainment brands can help Pinners to find the best films to watch at home, while streaming services can help them to create the perfect playlist for a date night. Restaurants and at-home delivery brands can promote menu options to help Pinners to celebrate, while food and drinks brands can offer recipe ideas to make these ‘big little moments’ into true celebrations. Financial services companies can help Pinners to budget for these important milestones.
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Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020