Pinners have always been planners. They’ll lean into that skill more than ever this year. In 2021, people will plan even the smallest moments to celebrate the people that they love, from film nights to monthsaries.
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What the global data says
Tips for brands
Help Pinners to make every occasion a meaningful one, no matter how small. Entertainment brands can help Pinners to find the best films to watch at home, while streaming services can help them to create the perfect playlist for a date night. Restaurants and at-home delivery brands can promote menu options to help Pinners to celebrate, while food and drinks brands can offer recipe ideas to make these ‘big little moments’ into true celebrations. Financial services companies can help Pinners to budget for these important milestones.
Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020