Pinners have always been planners. They’ll lean into that skill more than ever this year. In 2021, people will plan even the smallest moments to celebrate the people that they love, from film nights to monthsaries.

What the global data says

145%

year-on-year increase in searches for monthsary message for girlfriend

Find it trending in
Canada
US
Indonesia

80%

year-on-year increase in searches for anniversary box for him

Find it trending in
Canada
UK
US

85%

year-on-year increase in searches for cheers and beers party

Find it trending in
UK
Indonesia
US

110%

year-on-year increase in searches for film date night at home

Find it trending in
Germany
Brazil
Australia

3x

year-on-year increase in searches for death to my 20s party

Find it trending in
UK
US
Canada




Tips for brands

Help Pinners to make every occasion a meaningful one, no matter how small. Entertainment brands can help Pinners to find the best films to watch at home, while streaming services can help them to create the perfect playlist for a date night. Restaurants and at-home delivery brands can promote menu options to help Pinners to celebrate, while food and drinks brands can offer recipe ideas to make these ‘big little moments’ into true celebrations. Financial services companies can help Pinners to budget for these important milestones.





Educate your audience with Idea Pins
Create your own content featuring Little moments of big love.

Collage of three images featuring two women with short brown hair wearing orange roll-neck jumpers, coloured glassware staged in bright light and a blue car bumper

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Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020