Sleep care is the new self-care. Bedtime routines will be more luxurious than ever. From home goods just for sleep (diffuser blends) to bedtime exercise routines (sleep yoga), people will bring intention to more restful regimens.
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What the global data says
Tips for brands
Help Pinners to turn their bedrooms into sleep sanctuaries. Home retailers can promote sheets, weighted blankets and mattresses to keep bedtime extra cosy. Drinks brands can recommend a night-time tea while vitamin brands can promote natural sleep aids. And music streaming services or meditation apps can share calming playlists to help Pinners unwind.
Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020