Sometimes, you just need to get away. In 2021, cars will become the new ‘third space’ for everything from date nights to man caves. Bonus: Most come with boomin’ speakers, and you’re picking the tunes. Buckle up for a new kind of auto renewal.

What the global data says

2x

year-on-year increase in searches for car date night

Find it trending in
Brazil
Germany
France

115%

year-on-year increase in searches for car man cave

Find it trending in
US
Australia
UK

190%

year-on-year increase in searches for drive-in cinema

Find it trending in
Indonesia
US
Germany

100%

year-on-year increase in searches for dog car seats

Find it trending in
US
Canada
UK

60%

year-on-year increase in searches for car survival kits

Find it trending in
Australia
UK
Canada




Tips for brands

Help Pinners to bring their creature comforts into their vehicles. Auto brands can spotlight next-level luxuries such as massage seats, surround sound or a panoramic sunroof. Household brands can share handy everyday items to keep in the car, such as wet wipes, hand sanitiser and lip balm. Food or drinks brands can promote on-the-go drinks and snacks. Wellness brands can share instant Zen options, such as car diffusers. Pet brands can show Pinners how to make their vehicle more hospitable for their furry friends. Meanwhile, car insurers can emphasise the importance of insuring that fancy new car cave.





Collage of three images featuring two women with short brown hair wearing orange roll-neck jumpers, coloured glassware staged in bright light and a blue car bumper

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Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020