Get a hobby, but make it cool. Pinners will lean into hands-on activities such as colourful embroidery and one-of-a-kind leatherworking in 2021. Just don’t call it a grandma pastime.
Trending search terms
What the global data says
year-on-year increase in searches for glass etching designs
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Canada
UK
US
year-on-year increase in searches for crochet basics
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US
Australia
UK
year-on-year increase in searches for aesthetic embroidery
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France
Spain
Italy
year-on-year increase in searches for bottle painting ideas
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Spain
Australia
US
year-on-year increase in searches for leatherworking tools
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US
UK
Canada
Tips for brands
Help Pinners to discover new at-home hobbies to keep themselves entertained. Superstore retailers can come up with creative ways to feed Pinners’ new skills, such as showcasing unusual uses for everyday objects or paint for decorating glassware. Interior brands can offer crafting rooms or organisation inspiration for Pinners who want to store their new DIY materials. Food delivery and restaurant brands can promote easy meal options so that Pinners can save time in the kitchen and focus on their new passions.
See the trend on Pinterest
Explore the Pins that bring our predictions to life.
Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020