Get a hobby, but make it cool. Pinners will lean into hands-on activities such as colourful embroidery and one-of-a-kind leatherworking in 2021. Just don’t call it a grandma pastime.

Help Pinners to discover new at-home hobbies to keep themselves entertained. Superstore retailers can come up with creative ways to feed Pinners’ new skills, such as showcasing unusual uses for everyday objects or paint for decorating glassware. Interior brands can offer crafting rooms or organisation inspiration for Pinners who want to store their new DIY materials. Food delivery and restaurant brands can promote easy meal options so that Pinners can save time in the kitchen and focus on their new passions.