Get a hobby, but make it cool. Pinners will lean into hands-on activities such as colourful embroidery and one-of-a-kind leatherworking in 2021. Just don’t call it a grandma pastime.

What the global data says

4x

year-on-year increase in searches for glass etching designs

Find it trending in
Canada
UK
US

155%

year-on-year increase in searches for crochet basics

Find it trending in
US
Australia
UK

3x

year-on-year increase in searches for aesthetic embroidery

Find it trending in
France
Spain
Italy

3x

year-on-year increase in searches for bottle painting ideas

Find it trending in
Spain
Australia
US

2x

year-on-year increase in searches for leatherworking tools

Find it trending in
US
UK
Canada




Tips for brands

Help Pinners to discover new at-home hobbies to keep themselves entertained. Superstore retailers can come up with creative ways to feed Pinners’ new skills, such as showcasing unusual uses for everyday objects or paint for decorating glassware. Interior brands can offer crafting rooms or organisation inspiration for Pinners who want to store their new DIY materials. Food delivery and restaurant brands can promote easy meal options so that Pinners can save time in the kitchen and focus on their new passions.





Collage of three images featuring two women with short brown hair wearing orange roll-neck jumpers, coloured glassware staged in bright light and a blue car bumper

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Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020