Meet the team. (That’s you.) Pinners will tap into their entrepreneurial side and use Pinterest to bolster their biz. Branding strategies, podcast tips and small business ideas will all be in high demand this year.

What the global data says

105%

year-on-year increase in searches for branding your business

Find it trending in
UK
Indonesia
Australia

130%

year-on-year increase in searches for podcast design

Find it trending in
Indonesia
Japan
France

2x

year-on-year increase in searches for entrepreneur motivation

Find it trending in
UK
Canada
France

150%

year-on-year increase in searches for accounting basics

Find it trending in
US
UK
Indonesia

90%

year-on-year increase in searches for small business ideas

Find it trending in
Sweden
Germany
France




Tips for brands

Inspire Pinners as they enter the entrepreneurial realm. Financial services and tech/telco brands can highlight products and budgeting software to help Pinners to finance their venture. Fashion and beauty brands can give Pinners tips on how to dress like a boss at home. Supplement brands can share formulas to help boost focus and energy. And interior brands can promote exposed shelves and wall art to help Pinners to spruce up their ‘cloffice’.





Collage of three images featuring two women with short brown hair wearing orange roll-neck jumpers, coloured glassware staged in bright light and a blue car bumper

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020