Pinterest Performance+: AI and automation for marketers

The Performance+ icon, a purple circle with a white star burst in it

Maximise results.
Minimise effort.

Pinterest Performance+ puts AI and automation into action, helping you to boost efficiency, scale creative and drive results.

Meet the Pinterest Performance+ suite

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Campaigns

Use Pinterest Performance+ campaigns for the best results and fastest set-up

The words ‘+10% ROAS’ are above ads

ROAS bidding

Prioritises high-value purchases to help improve return on ad spend

Images and stats show how this product can raise checkout revenue

Creative optimisation

Scales ad variations and optimises creative delivery

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Image resizing

Automatically adjusts images to fit our recommended aspect ratio

‘Conversion rate +11%’ is shown with product Pins

Generate backgrounds

Takes product Pins from drab to fab with AI-enhanced backgrounds 

A variety of different profile pictures and a stat about lowering CPMs

Targeting

Uses visual search technology to identify new audiences

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Budgets

Optimises spend to drive performance while helping to reduce costs

A sliding scale for ‘Adjusting bids’ shows above a stylised photo of a woman

Bidding

Makes the most of your budget with dynamically adjusted bids

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20% lower costs per action

Pinterest Performance+ catalogue sales campaigns help to optimise results and lower costs over time.1

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50% fewer inputs

AI and automation optimise settings for you, cutting set-up time.

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AI and automation you can trust

On Pinterest, you’re protected by our brand safety guidelines and human review.

Real brands with real results

Become a Pinterest Performance+ pro

Level up your knowledge with free videos and courses on Pinterest Academy, or even earn a badge.

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Try Pinterest Performance+ for your next campaign

A Performance+ ad for exercise gear

Frequently asked questions

No, you cannot convert an existing campaign to use the Pinterest Performance+ suite. To use Pinterest Performance+, you’ll need to start a new campaign. Then, you can decide whether to turn on Pinterest Performance+ at the campaign level or for individual settings.

You can use Pinterest Performance+ campaigns to optimise the entire set-up, or choose specific products during regular campaign set-up. Our tools are flexible, so you can build the solution that works best for you.

No, there is not a minimum budget. You can set any budget you want as you go through set-up.

The Pinterest Performance+ suite is available for multiple objectives:

Pinterest Performance+ campaigns: Consideration, conversions, catalogue sales
Pinterest Performance+ creative: Catalogue sales
Pinterest Performance+ targeting, bidding and budgets: Awareness, video completion, consideration, conversions, catalogue sales
Pinterest Performance+ ROAS bidding: This is available for brands using the Pinterest tag or Conversions API, who are passing revenue

You can review up to six generated images in Ads Manager before your campaign goes live. Once the campaign is live, you can review all generated images and modifications in your ads reporting tab. There, you can choose to regenerate or delete any images you don’t want to serve in ads.

  1. Pinterest internal analysis, beta study of CPA changes among 200 global advertisers using Pinterest Performance+ campaigns. Jun–Sept 2024. Results not guaranteed.

  2. Pinterest internal analysis, beta study of CPA changes among 200 global advertisers using Pinterest Performance+ campaigns. Jun–Sept 2024. Results not guaranteed.

  3. Pinterest internal analysis, compares ROAS bidding to conversion bidding, N=262 with results concentrated among retail advertisers. Global, Q1 2025. Results not guaranteed.

  4. Pinterest internal analysis, average result, compares conversions campaigns using Pinterest Performance+ bidding in alpha vs advertisers not using Pinterest Performance+ bidding. Sample includes the 10K highest-spending advertisers for campaigns from 01/01/24 to 31/07/24. Results not guaranteed.

  5. Pinterest internal analysis, compares average results for conversions campaigns using Pinterest Performance+ daily budgets vs advertisers not using Pinterest Performance+ daily budgets. Sample includes the 10K highest-spending advertisers for campaigns from 01/01/24 to 31/07/24. Results not guaranteed.

  6. Pinterest internal analysis, beta with 200+ global advertisers using generated backgrounds and/or creative optimisations. Jun–Aug 2024. Results not guaranteed.

  7. Pinterest internal analysis, beta study with 70 advertisers, compared ads with creative generate background vs white backgrounds, Jun–Aug 2024. Results not guaranteed.

  8. Pinterest internal analysis, compares conversions campaigns using Pinterest Performance+ targeting vs advertisers not using Pinterest Performance+ targeting. Sample includes the 10K highest-spending advertisers for campaigns from 01/01/24 to 31/07/24. Results not guaranteed.

  9. Wayfair internal analysis compares campaigns with Pinterest Performance+ ROAS bidding to oCPM bidding, US, Aug 2024

  10. Wayfair internal analysis, compares campaigns with Pinterest Performance+ ROAS bidding to oCPM bidding, US, Aug 2024

  11. Pinterest internal data, comparing P&O Ferries Conversion campaign to Pinterest Performance+ conversion campaign, from 27/08/24 - 29/09/24, UK, 1/1/1 attribution window.

  12. Pinterest internal data, comparing P&O Ferries Conversion campaign to Pinterest Performance+ conversion campaign, from 27/08/24 - 29/09/24, UK, 1/1/1 attribution window.

  13. Fospha Seraphine Client Data, UK, H1 2023 vs H2 2023

  14. Fospha Seraphine Client Data, UK, H1 2023 vs H2 2023

  15. Pinterest internal data comparing Pinterest Performance+ creative image resizing impact on 10%+ treated product Pins compared to standard Product Pins, Nov 2024. Performance improvements are not guaranteed.