Pin Collective

Work with Pinterest's best content creators

Great content from businesses is at the heart of Pinterest. And making great content shouldn’t be hard. That’s why we created the Pin Collective.

The Pin Collective connects businesses with Pinterest’s best content creators. It’s a hand-picked group of publishers, production shops and independent creators who really understand the platform. These experts can help you make Pins that delight Pinners and drive performance for your business.

Frequently asked questions

How can advertisers use the Pin Collective?

Advertisers interested in working with the Pin Collective should contact their Pinterest partner manager. If you don’t have a partner manager, please email for more programme information.  


How does payment work?

Advertisers will pay content creators directly, at prices set by the creators. At this stage, Pinterest isn't taking payment for production.


What's the difference between Pin Collective partners and content marketing companies in the Marketing Partners programme?  

The Pin Collective allows brands to work directly with creators to concept and create Pins and associated Pin content. The partners in our Marketing Partners programme make tools that brands can use to manage and publish content.


What is required of content creators?

Content creators who are part of the Pin Collective will need to meet participation requirements on an ongoing basis in order to remain in the programme. Content creators will have access to the following resources:

  • Ongoing education to keep up to date on Pinterest best practices and tips

  • Access to Pinterest insights


How do I become a content creator?