Watch this space for the most up-to-date Ads Manager news, or just head on over to Ads Manager and try the latest features for yourself.
Updated bulk editor page
We’ve made the bulk editor easier to use. New features include:
Custom views, so you only see the columns that you care about
Saved templates, based on what you use the most
A glossary with terms and definitions
An easy way to get your interests formatted correctly
New campaign and ad group duplication features
You can now copy campaigns and ad groups into new campaigns with a different objective. Previously, you could only duplicate campaigns if you wanted to use the same objective again.
If you have targeting that’s driving great performance or Pins that are really resonating, you can duplicate the ad group into a new campaign, and test it to see how it performs against a new kind of goal.
Customise ad group start and end times
Set your ad group to start or end at a specific time. Your ads will still be set to UTC, but you can now have ads start or end at any point during the day, ensuring that these run during the most relevant times for you.
Try these timesavers
Here are some new features that will make it easier to run ads on Pinterest:
Pre-populated details: We can now automatically generate some of your campaign and ad group information to save you time. We’ll fill in things like campaign and ad group names, ad group start dates and recommended bids. If you don’t like our suggestions, you can just update the information as you go.
Campaign and ad group search: No more scrolling through a long list of campaigns and ad groups when you want to add more Pins! Use our new search feature to find existing campaigns or ad groups and get set up faster.
Customise your reporting view
Get to the metrics that you need quickly with customised reporting tables.
Change your reporting view without having to leave the page
Drag and drop columns directly in the table to re-order your data
Save a custom reporting view that you can come back to later, or set the view as your default so that it’s there every time you sign in
See insights about the people who engage with your Pins
Our latest Audience Insights view gives you deeper insight into the people who engage with your content on Pinterest. You can see a demographic summary, and learn about the other things that they’re interested in.
We define 'engagement' as a close-up, save or click. This metric aggregates engagements for all Pins that include the same image and URL, whether you created them yourself, or someone else saved the Pin from your owned sites. Your 'engaged audience' includes anyone who has engaged with Pins uploaded by you, or a Pin pointing to your verified domain.
To access your engaged audience insights:
Make sure that you’re logged into your business account
Go to the Audience Insights page in Pinterest Analytics
Click the drop-down under 'Audience 1' and select 'Your engaged audience'
Filter performance data
New filters in Ads Manager help you look at your performance reports in a new way. Try out different filters, and graph trends based on those filters.
Pick multiple criteria at once, rather than having to switch between different screens to do it. You can now choose an objective, a status and conversion settings at the same time.
The graph is more dynamic than before. You can select or search for specific campaigns, ad groups and ads, and see your choices reflected straight away in the graph.
Updated campaign creation features
Save time (and money!) with our streamlined campaign creation process:
Pause campaign button: Review Pins before they go live with our new 'pause campaign' feature. This lets you draft campaigns and review them before you push the ads live.
Multiple Pin selection: Use the new search bar to find the Pins that you want to promote, and select multiple Pins at once.
Pin creation within Ads Manager: Now you create new Pins as you set up a campaign, without having to leave the ad creation tools.
Duplicate existing ads: Use the duplication feature to easily recreate top-performing campaigns and ad groups.
Export audience insights reports
Export Audience Insights reports as a spreadsheet using the 'Export CSV' option.