Make Pins that boost traffic

A guide for creating Pins to reach your business goals

On Pinterest you can market your business effectively and reach a uniquely motivated audience. Get started by making great Pins tailored to your business objectives.

This four-part guide also includes tips for creating Pins that can:  build brand awareness, improve engagement and increase sales.

Show multiple products in a single Pin

Pins with multiple products drive traffic because they speak to different tastes and stimulate curiosity. For example, a Pin that shows multiple colours of the same shirt could make people curious to see all options available. It’s best to limit each Pin to four products so things don't get too busy.

Use compelling images

Showing your product in use or in a real-life setting can help drive traffic. Make sure all of your images are high quality and high resolution.

Use a vertical aspect ratio

Pins are organised into columns, so vertical Pins take up more space and tend to stand out more. But don’t make your Pins too long or they’ll get cut off. The ideal aspect ratio for a Pin is 2:3 (600px wide x 900px high).

Try text overlays

Text overlays designed for clicks lead people to action. Highlight elements of the Pin that aren’t obvious from the image – such as a special feature of a product – to help someone see that your brand or product offering is a good fit for them.

Write detailed descriptions

Make sure your description invites Pinners to learn more about your business. Descriptions should mention what’s most compelling about your Pin and hint that there’s more to discover on your website. Be sure to include a strong call to action, using words such as "shop", "make", "find" or "buy".

Include lists, tips or advice

Inspire action by including lists and tips in a text overlay or your Pin description. You can also make visual lists by including multiple products in the Pin image, such as a set of home décor products that create a tablescape. Or, try “teasing” tips or advice in your Pin, then complete the story when a Pinner clicks through to your landing page.

Ready to get started?

There’s no need to use every tip every time – you’ve got options! Try a few different approaches and see what works best for you.