Pinterest: where video gets results

People don’t skip or scroll past video on Pinterest. They actually watch it.


Because Pinterest really is different. It’s not only a trusted digital platform—you also get real engagement which leads to real results. Let us tell you why. Below you’ll find our full report and slides you can pinch.

Your video ad can go further on Pinterest

More people see your ads
Our average viewable reach is 82%.1 Pinterest is more likely to provide a more competitive viewable reach than most social media platforms.

They watch more, and longer
We have a 3x better viewability and a 2x better video completion rate than the average social media platform.2 When people watch video content here, they lean in.

Our audience is ready to go from idea to “I did”
People are nearly twice as likely to take shopping-related action after using Pinterest than users on social platforms.3

Explore video on Pinterest

Watch and learn why video is different on our platform and hear from Pinterest, brands and industry experts.

Get your video ads seen

Footnotes
1

Pinterest video viewable reach across 42 campaigns in EMEA, Kantar

2

GroupM viewability benchmark, France, April 2020 vs April 2019

3

Nielsen Path to Purchase Research, UK, France + Germany, 2019/2020