Who they are: Inspired Makers are always looking for the next big project to sink their teeth into. For this creative group, 9 in 10 tend to turn their inspired ideas into reality. From planning a wedding to renovating their home, Pinterest is their go-to source of inspiration. In fact, Inspired Makers are most likely to be on the platform for over five years—almost half joined over three years ago (vs the Pinner average of 35%).

Get to know the Inspired Makers

Always looking for their next big project, find out why they turn to Pinterest seeking inspiration for what to do, make or buy next.

Why they're here

1.
For their next big project

These OG Pinners look for new ideas for everything from home and DIY to outfit ideas and playful ways to keep their kids entertained.

2.
For creative prompts

They are an action-orientated bunch who use Pinterest with the intent to implement the ideas they’ve found.

3.
To build their worlds

Collating images in one place helps them visualise each piece of the puzzle and see how everything fits together.

9 in 10

take some form of post-platform action after using Pinterest

70%

more likely to feel that Pinterest is a place for discovery vs the competitor average

What they're interested in

“It’s great to be able to visualise a space and to take lots of ideas and create one of your own.”

Female, 26-35, Midlands

Tips for marketers

Inspired Makers are action-orientated: the Pins they save are ideas they intend to implement. So your ads should inspire, not interrupt. Retail and apparel brands can get up close and personal with this group by giving tips on how best to style your products. Opt for lifestyle imagery over flatlays so they can see how items fit together within a bigger scene—and ultimately their lives.

Footnotes
1

Sparkler and Pinterest Segmentation Analysis, United Kingdom, February (Quantitative Analysis) and March 2021 (Qualitative Community)