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Your 2025 festive season marketing guide

This season, rethink your media mix. Pinterest is where people plan and shop more during the festive season1—helping to deliver results that matter. Follow our tips to maximise your spend.

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Three circular portraits of people posing, each with colourful backgrounds and accessories
Right audience

63% of weekly Pinners are open to trying new brands for the festive season2

A colourful cocktail sits on white linen against a purple backdrop
Right platform

64% of weekly users make wishlists on Pinterest (vs 43% of social media users on average)3

A graph shows conversions going up on a product Pin of a red coat
Right results

Across Pinterest, click-based conversions are up 51% year on year4

Your steps to seasonal success



During the festive season, 10 new boards are created per second on Pinterest.5
Are your Pins shoppable?

Upload catalogue
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Brands ring in results

An assortment of Christmas desserts, including fruitcake and mince pies, sits on a blue tablecloth with the text "What's your Christmas food personality?"

Waitrose

Waitrose experimented with creative ad formats and achieved 6.1% sales lift and 6.7% increase in checkout lift.6

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Chloé ad [alt text to be updated]

Chloé

Chloé leveraged Pinterest’s trend insights and shoppable features, resulting in a +10.7% lift in purchase intent with their target audience.7

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A Gucci ad showcases perfumes against a festive backdrop

Gucci

A multi-objective strategy led to brand lifts across global markets.9

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A young woman in olive green trousers, a black shirt, and tan sandals stands in a tiled hallway.

Timberland

By using Pinterest’s Performance+, Timberland achieved a +34% decrease in cost per checkout among new and lapsed customers.9

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Explore more festive resources

Vibrant mock Pinterest ads featuring a joyful woman in a green hat, a stylish pink rattan wall light with a price tag and a retro teal radio, highlighting how easy and inspiring it is to set up shop and succeed on Pinterest.
Optimise for shopping ads

Get hands-on tips for catalogues and shopping campaigns.

Visit blog →
Video clip of a festive Pinterest feed featuring food and decorations
Watch the 2025 festive webinar

Hear directly from the Pinterest team with this year’s biggest insights, tips and strategies. The webinar includes hands-on exercises to help you learn.

Watch now ↗

Cha-chingle all the way

Create campaigns in Ads Manager, or work with your Pinterest team to unlock special opportunities, including sponsorship.

Create campaign
Contact our team