People come to Pinterest to find their next food favourites, with over 3.4 billion ideas saved by 46 million people. These Pinners are taking their inspiration to the supermarket – 79% of them say Pinterest has influenced their food-related purchase decisions.
Here’s how the hottest Food ideas on Pinterest are catching people’s attention.
Adding text to the image can help explain the benefit or a unique characteristic when the image alone may not, for example “5-minute dessert” or “No-bake brownies”. Food Pins with these call-outs have seen 23% higher click-through rates and 31% higher save rates.
Make sure your brand is represented in the Pin. Not only will it help with attribution and loyalty, it adds credibility to the Pin. Adding a logo to an image when the brand isn’t clear can get you up to 28% higher save rates.
Pinterest internal data 2015, 2016