Say ‘I do’ to minimalist matrimony. Couples will make their big day more laid back than ever – starting with smaller venues and no-frills elopements.

A white tank top hanging on a black door next to a bouquet of white flowers
A person in a pink suit holding a simple spray of orchids
Two women smiling together as their hair blows in the wind in front of a waterfall

What the global data says

160%

year-on-year increase in searches for small back garden wedding

Find it trending in
UK
US
Brazil

2x

year-on-year increase in searches for simple wedding cake small one tier

Find it trending in
UK
Australia
Indonesia

130%

year-on-year increase in searches for wedding denim jacket bride

Find it trending in
US
Canada

2x

year-on-year increase in searches for registry office wedding outfit

Find it trending in
UK
Australia
Germany

55%

year-on-year increase in searches for desert elopement

Find it trending in
US
Canada




Tips for brands

Inspire Pinners to pare back their parties. Fashion brands can share off-the-rack gowns for Pinners to order on tight wedding timelines. Retail brands can promote denim or leather jackets for brides to rock over their formal dresses. Beauty brands can highlight low-key make-up looks that don’t require a make-up artist. Financial services brands can help Pinners to budget for their small celebrations and plan for life after their nuptials.





Collage of three images featuring two women with short brown hair wearing orange roll-neck jumpers, coloured glassware staged in bright light and a blue car bumper

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020