Brush up your brow game. In 2021, people will embrace bold brows and experiment with statement-making styles. Nothing is too out of the brow this year.

Woman with gray hair wearing no makeup except for bright orange eyeshadow
Close-up of a woman with blue hair wearing bright blue eyeshadow on her eyebrows
Close-up of someone's eye with a squiggly brown line covering their eyebrow

What the global data says

120%

year-on-year increase in searches for goth eyebrows

Find it trending in
Spain
Italy
Australia

60%

year-on-year increase in searches for above eyebrow tattoo

Find it trending in
US
UK
Canada

50%

year-on-year increase in searches for ombre powder brows

Find it trending in
Australia
Germany
US

160%

year-on-year increase in searches for bleached eyebrows

Find it trending in
US
Australia
Canada

35%

year-on-year increase in searches for colourful eyebrows

Find it trending in
Brazil
Germany
Canada




Tips for brands

Help Pinners to create their statement brows. Beauty and retail brands can create step-by-step tutorials and promote brow gel, pencils and powders. Skincare brands can promote make-up remover to help Pinners remove their strong brow looks at the end of the day. And no matter the category, all brands can keep this look in mind when casting models and creating lookbooks for photoshoots in 2021.





Collage of three images featuring two women with short brown hair wearing orange roll-neck jumpers, coloured glassware staged in bright light and a blue car bumper

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020