Don’t underestimate a good heart-to-heart in 2021. Parents will school their children in mindfulness, moral lessons and real-world teachings. Because the Pythagorean theorem will only get you so far.

Woman in a yellow dress reading to a small child
Outstretched hand touching a large, green plant leaf
Hard-boiled egg cracked open on a plate to form two eyes, with crushed eggshells forming a smiling mouth

What the global data says

3x

year-on-year increase in searches for mind map ideas creative

Find it trending in
Australia
France
Sweden

4x

year-on-year increase in searches for stories with moral lessons

Find it trending in
Australia
UK
US

145%

year-on-year increase in searches for teaching children manners

Find it trending in
Indonesia
UK
Australia

185%

year-on-year increase in searches for government lessons

Find it trending in
US
Canada
Australia

3x

year-on-year increase in searches for mindfulness activities for children

Find it trending in
Australia
US
Canada




Tips for brands

Help the younger generation to accomplish greatness. Tech/telco brands or app services can promote moral-minded streaming content powered by reliable Internet services. And consumer packaged goods and superstore retail brands can use creative assets to encourage parents to add a positive note in a child’s lunch box, or add mindfulness reminders on their school supplies or at-home study space.





Collage of three images featuring two women with short brown hair wearing orange roll-neck jumpers, coloured glassware staged in bright light and a blue car bumper

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020