Sleep care is the new self-care. Bedtime routines will be more luxurious than ever. From home goods just for sleep (diffuser blends) to bedtime exercise routines (sleep yoga), people will bring intention to more restful regimens.

Two feet sticking out from under the covers of a bed
Woman in loose pajamas sitting on the edge of a bed with a cup of tea
Woman with short red hair falling asleep as she reads a book

What the global data says

100%

year-on-year increase in searches for night affirmations sleep

Find it trending in
Australia
US
Canada

80%

year-on-year increase in searches for sleep blends for diffuser

Find it trending in
Australia
UK
Canada

3x

year-on-year increase in searches for before sleep workout

Find it trending in
US
UK
Germany

60%

year-on-year increase in searches for silk sleepwear

Find it trending in
Germany
UK
Brazil

90%

year-on-year increase in searches for sleep yoga

Find it trending in
Indonesia
UK
US




Tips for brands

Help Pinners to turn their bedrooms into sleep sanctuaries. Home retailers can promote sheets, weighted blankets and mattresses to keep bedtime extra cosy. Drinks brands can recommend a night-time tea while vitamin brands can promote natural sleep aids. And music streaming services or meditation apps can share calming playlists to help Pinners unwind.





Collage of three images featuring two women with short brown hair wearing orange roll-neck jumpers, coloured glassware staged in bright light and a blue car bumper

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Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020