Take it from Gen Z: Indie isn’t what it used to be. Their version is defined by bold-coloured crop tops, baggy jeans and emoji-inspired make-up and nails. When it comes to beauty, 2021 will be about feelin’ cute.
Trending search terms
What the global data says
Tips for brands
Help Pinners to nail down the trendiest beauty looks of 2021. Make-up and consumer packaged goods brands can promote bold shadows and candy-coloured lipsticks that pop on all skin tones. Nail care brands can share varnish ideas for emoji-inspired nail art. Brands in all categories can lean into the doodle-inspired aesthetic by using cheeky decals to enhance their creative assets and appeal to younger audiences.
Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020