We're calling it now: kitchen shelves will be the new favourite corner of the house in 2021. People will collect and invest in eye-catching dinnerware, from coloured glassware to handmade clay plates.
Trending search terms
What the global data says
Tips for brands
Help Pinners to give their kitchen shelves an upgrade. Home retailers can promote copper or clay tableware and glass vessels. Restaurant and food delivery services can showcase menu items plated on beautiful tableware at home. Paint brands can promote new colours to complement Pinners’ shelving displays. If you’re a brand that hosts virtual conferences, consider video backgrounds that feature gorgeous kitchen shelves to meet the trend.
Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020