We're calling it now: kitchen shelves will be the new favourite corner of the house in 2021. People will collect and invest in eye-catching dinnerware, from coloured glassware to handmade clay plates.

Kitchen countertop with ceramic cookware and large salt and pepper shakers in front of an open glass cupboard filled with ceramic dishes
Copper cookware stacked next to copper spoons
Blue and green coloured glassware staged in sunlight and casting coloured shadows

What the global data says

35%

year-on-year increase in searches for copper cookware

Find it trending in
Australia
UK
US

135%

year-on-year increase in searches for coloured glassware

Find it trending in
UK
Australia
Canada

130%

year-on-year increase in searches for kitchen floating shelves décor

Find it trending in
Australia
UK
US

2x

year-on-year increase in searches for plate racks in kitchen

Find it trending in
Brazil
US
Indonesia

105%

year-on-year increase in searches for clay plates

Find it trending in
Indonesia
Germany
Brazil




Tips for brands

Help Pinners to give their kitchen shelves an upgrade. Home retailers can promote copper or clay tableware and glass vessels. Restaurant and food delivery services can showcase menu items plated on beautiful tableware at home. Paint brands can promote new colours to complement Pinners’ shelving displays. If you’re a brand that hosts virtual conferences, consider video backgrounds that feature gorgeous kitchen shelves to meet the trend.





Collage of three images featuring two women with short brown hair wearing orange roll-neck jumpers, coloured glassware staged in bright light and a blue car bumper

See the trend on Pinterest
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Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020