Blankets as a fashion statement? Oh yes. Pinners will turn to shawls, puffers and slouchy socks in 2021 – no matter the weather. Let’s make cosy comfort part of every season.
Trending search terms
What the global data says
Tips for brands
Help Pinners to turn loungewear into streetwear. Retail and apparel brands can show Pinners how to pair slouchy socks with trainers or autumn boots. Home brands can give Pinners tips on how to transform a cable-knit bedspread into a loungewear staple. And streaming services can curate cosy music and podcast mixes so that Pinners can cocoon themselves in comfort. Think of it this way: how can you bring all the comfort of a weighted blanket into your ad creative? Cocooning is a whole mood. Give the people what they want.
Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020