When athleisure meets elegance – that’s athflow. Flowy trousers, casual jumpsuits and oversized outfits will replace athletic clothes as the new go-to loungewear. Athflow is professional enough for the ‘office’, stretchy enough for the yoga mat and comfy enough for the sofa.


Trending search terms

Man with brown hair wearing an oversized yellow sweatshirt
Two women kicking their legs up wearing matching long-sleeved tops in teal and flowing trousers in orange
Woman stretching her arms in a soft, red jumpsuit

What the global data says

2x

year-on-year increase in searches for house dress women

Find it trending in
US
Indonesia
UK

3x

year-on-year increase in searches for oversized outfit

Find it trending in
France
Germany
Brazil

185%

year-on-year increase in searches for soft outfits

Find it trending in
Brazil
Italy
France

160%

year-on-year increase in searches for cotton jumpsuits for women

Find it trending in
Canada
US
UK

30%

year-on-year increase in searches for co-ord outfits two pieces

Find it trending in
Canada
US
Australia




Tips for brands

Help Pinners to achieve absolute comfort in all areas of their lives. Fashion, apparel and big-box retail brands can promote a line of ‘nap dresses’ or slouchy trousers that can be dressed up or dressed down. Laundry detergent or appliance brands can show Pinners how to keep soft fabrics soft. Credit card companies can highlight redeeming reward points or cashback to help Pinners upgrade their new athflow wardrobe.





Educate your audience with Idea Pins
Create your own content featuring Athflow looks.

Collage of three images featuring two women with short brown hair wearing orange roll-neck jumpers, coloured glassware staged in bright light and a blue car bumper

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020