Every décor lover just swooned. Japanese design meets Scandinavian minimalism in this rising home décor trend. Sleek lines, neutral colour schemes and calming set-ups will be on the radars of Pinners everywhere.
Trending search terms
What the global data says
Tips for brands
Help Pinners to create their dream Japandi aesthetic. Home retail brands can promote a new bedding or bath collection in neutral shades. Home appliance and electronics brands can promote bathroom lighting or minimalist smart home devices. Streaming video or music brands can create Japandi-style inspired playlists to set the mood. And home cleaning brands can show Pinners how to care for their new wooden furniture. Ads for just about anything will benefit from a Japandi design treatment – consider how the style of your ads can stand out by fitting right in among Japandi Pins.
Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020