Every décor lover just swooned. Japanese design meets Scandinavian minimalism in this rising home décor trend. Sleek lines, neutral colour schemes and calming set-ups will be on the radars of Pinners everywhere.

Modern bathroom sink with a mirror and ceramic vase
Free-standing bathtub in a neutral bathroom
Marble table with two wooden chairs in front of a deep green wall

What the global data says

5x

year-on-year increase in searches for wooden bed design modern

Find it trending in
Australia
UK
Canada

3x

year-on-year increase in searches for neutral colour palette earth tones

Find it trending in
Spain
Canada
Germany

4x

year-on-year increase in searches for minimalist bathroom design

Find it trending in
France
Sweden
UK

100%

year-on-year increase in searches for Japandi

Find it trending in
Sweden
Germany
Spain

115%

year-on-year increase in searches for modern minimalist kitchen

Find it trending in
Australia
Canada
Germany




Tips for brands

Help Pinners to create their dream Japandi aesthetic. Home retail brands can promote a new bedding or bath collection in neutral shades. Home appliance and electronics brands can promote bathroom lighting or minimalist smart home devices. Streaming video or music brands can create Japandi-style inspired playlists to set the mood. And home cleaning brands can show Pinners how to care for their new wooden furniture. Ads for just about anything will benefit from a Japandi design treatment – consider how the style of your ads can stand out by fitting right in among Japandi Pins.





Collage of three images featuring two women with short brown hair wearing orange roll-neck jumpers, coloured glassware staged in bright light and a blue car bumper

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020