Get to know Pinterest festive season shoppers

Pinners shop more, spend more and are willing to try new brands.

1.6xPinners spend 1.6x more, on average, than people who don’t use Pinterest

Pinners are inspired shoppers

These are the customers who’ll make a difference for your business. Weekly Pinners are 1.35x more likely than non-Pinners to say that the ‘inspiration phase’ early in their shopping journey helps them to identify brands that they’ll ultimately be interested in buying from.1

Overall, people on Pinterest shop more frequently2 and are willing to try new brands.3 And they spend more – some spend up to 1.6x more, on average, than people who don’t use Pinterest.4

Changing festive season behaviour

Festive season décor with gifts

As the world adjusts to a new normal, consumers are shifting more of their spending online. And the festive season is no exception. Searches for Christmas décor and gift ideas are already climbing.5

Because people on Pinterest are inspired to shop, incremental sales from Pinterest cost 57% less for retail advertisers than from other social media.6 When they’re deciding how to make this festive season sparkle, you’ll want to be there.

You can learn more about the festive season shoppers that you’ll reach on Pinterest in our infographic: