Seasons change, but one thing stays the same: people use Pinterest to plan for holidays and celebrations.
Whether they’re hosting a holiday party or just trying to spice up the weekend, people depend on Pinterest for the best ideas. They start using Pinterest up to two times earlier than other platforms–so it’s best to get your seasonal content up early, too.
Our new UK Possibilities Planner for 2018-2019 is your cheat sheet to seasonal moments on Pinterest. It tells you when people start planning for each moment, and what matters most at that point in time. From big moments like Halloween and Valentine’s Day to newer Pinterest moments like Wonder Women Week and Kindness Week , there’s plenty of inspiration to help you curate your Pinterest boards.
For each moment, try adding your content early to give people on Pinterest time to plan. Take Christmas, for example. People start searching and saving to Pinterest as early as August. Let people on Pinterest follow your lead by saving your content to Pinterest two to three months in advance.
Use the Planner to figure out which seasonal moments fit best with your brand, and how to act on them. With the Planner in one hand and our Pin creative guide in the other, you’re sure to seize the moment.
–Kate Allchin, currently saving ideas to Get me back to Bali