This basic ad format looks just like a regular Pin, but has been paid to be promoted. Standard Pins appear alongside organic content and feel like a natural part of the experience, but reach more people across the platform – making them an ideal way for you to educate people about your brand.
Best for: Increasing brand awareness, boosting traffic or growing your sales (both online and offline)
This ad format allows you to upload up to five cards to a single Pin. Each card can feature a different image, title, description and landing page, so you can showcase lots of information in a single ad and better engage people on Pinterest.
Best for: Increasing brand awareness or boosting traffic
Featuring an install button, Promoted App Pins help people discover and download apps, without ever leaving Pinterest – increasing app awareness and downloads for you, and lightening the lift for them.
Best for: Driving app installs