Pinterest Trends are now integrated with WPP Media

Each month, 600 million people come to Pinterest and make over 80 billion queries.¹ This gives us unique cultural insight into what they want to do, make and buy next. To help give brands always-on access to what consumers are looking and shopping for, we’re teaming up with WPP Media to integrate Pinterest Trends directly into their own system, WPP Open. With the API integration, the thousands of brands using WPP Open can now tap into Pinterest Trends data directly within WPP Media’s planning and activation platform. 

‘At Pinterest, people show up early in their journey, before they’ve decided what to buy or which brand to choose. That creates a uniquely powerful signal,’ said Soniya Monga, Global Head of Agency Partnerships at Pinterest. ‘Through this integration with WPP Open, we’re bringing that predictive insight right into the tools where planners work every day, so brands can respond to culture as it evolves with more relevant ideas, creative and media.’

How the WPP integration works

Pinterest’s trend data is now available inside WPP Open, seamlessly connecting it to discovery, planning, activation and measurement workflows across WPP Media agencies. With Pinterest Trends, WPP Media teams and clients can:

• Plug directly into real-time cultural intent: Pinterest Trends are available in the WPP Open console, without manual exports or extra tools. Momentum, seasonality and search interests are visible in one place, making it easier to predict which ideas, themes or products are about to break through.

• Refine audience and creative strategy with precision: Filter Pinterest trends by moments, categories, demographics and emerging trend types to build sharper audience narratives. These insights directly inform creative platforms, targeting strategies and audience plans.

• Activate and optimise in a closed loop: Since Pinterest Trends is embedded in WPP Open’s end-to-end workflow, WPP Media teams can push trend-informed strategies straight into campaign set-up, then measure performance and feed learnings back into future planning, creating a continuous improvement loop powered by real consumer intent.

Get started today

This integration is available now to account teams at WPP Media. Contact your WPP Media team to learn more. 

If you’re an agency, client or partner platform and want to learn more about setting up your own Pinterest integration, reach out to your Pinterest representative.