Whether you’re new to Pinterest or trying to improve your performance, these tips should help. Here’s how to develop your profile, reach more followers and start measuring performance.
A complete profile tells your brand’s story. Head to your settings and add a profile photo, some sentences about you, your location and your website. Then customise your profile cover so it best represents your brand.
Consistent, daily activity is better than adding a tonne of Pins at once. Be patient, and stick with it. Unlike social networks where most of your reach happens in the first 24 hours, your Pinterest content builds reach over time. As more people discover and save your Pins, you’ll see traffic continue to grow. Publishing consistently over consecutive months is the best way to build a dedicated audience.
Optimise your boards for Pinterest search. Make sure your board names are specific, relevant to your audience and contain good keywords. Then, make sure to pick a category for every board you create.
Add the Save button to your website to make it more Pinterest-friendly. The Save button makes it easier and faster for people to save content directly from your website, to Pinterest – and it can increase your saves by up to five times.
Your followers are always the first to see your Pins. The more they engage with your content, the more we show it in other places on Pinterest (including search results, feeds and recommendations). Add the Follow button to your website so your site audience can also start following you on Pinterest, with one simple click.
Tap any Pin for a quick view of its impressions, saves, closeups and clicks. When you want to go deeper, visit Pinterest Analytics for even more insights that’ll help you improve your Pinterest strategy.