Best practices for success on Pinterest

Do you want to learn all the basics so you can be successful on Pinterest? Here you’ll find all the need-to-knows and useful tips for saving original content or content from your website.

Pin at the right time

Save to your boards during peak times – generally in the evening and at the weekend in the US.

Consistent, daily activity is better than a once-a-week flurry. We suggest saving 10-12 Pins per day, rather than 70 Pins once a week.

Link multiple Pins to the same destination

It’s OK to have multiple Pins that lead to the same webpage. In fact, it can be beneficial to save a variety of images that might appeal to different types of Pinner. Just make sure you add unique descriptions that are specific to each Pin – this will improve your SEO.

Don’t shy away from volume

You won't get told off for having a lot of Pins! Just aim to keep your content well organised in relevant boards, and save your ideas regularly, rather than all at once.

Lean into trends

People use Pinterest to plan their life well in advance of the season, holiday or event they’re planning for. Use this to your advantage and start saving Pins that are relevant to upcoming trends, seasons and events around 45 days before. Then, continue adding more ideas daily and maintain a steady pace.

Share your content

Get more eyes on your Pins by sharing them with your audience via social, email or other distribution channels. Driving people directly to your Pins in this way builds engagement and helps your Pins gain momentum.

Name your boards wisely

Here are three simple tips to bear in mind when naming your boards: make sure they’re specific and relevant to your audience, avoid adding extra spaces between letters, and don’t forget to fill in the broad category – it helps people find you.

Pin to multiple boards

It’s OK to save all of your Pins to one general board, but you should ideally also add the Pins to smaller, more specific boards. You can save the same Pin to multiple boards without any penalty. Saving to a board – such as “Recipes” – could get you reach, while adding your Pins to a more narrowly defined board – such as “Vegan recipes” – might get you a more engaged audience.

Save the same Pin to connect boards

One Pin can live on multiple boards. Just save your Pin to a board, and then save it again to a few more boards. You can also save content from other people’s boards to one of yours.

This kind of board-to-board saving makes your content easier to discover. Boards accumulate these connections over time, so it’s helpful to continue using a single board with a longer history, rather than create several newer boards with shorter histories.

Always include links

When people click on a Pin, they expect to be taken to a landing page so they can learn more about your idea. That’s why Pins that lead to 404 pages or that have broken links will be penalised, so always include links when you create a Pin.

Add the Save Button to your website

The Save button really is a must-have for your website. It increases saves up to 5x by making it easier, faster and more intuitive for people to save your content to Pinterest.

Grow your following

Word of mouth works on Pinterest, too. Getting saves from people interested in your content distributes your content for you!