People on Pinterest are looking for ideas, and your Pin could be just what they’re looking for. Always make sure your Pins feel relevant, interesting and useful. Whether you’re trying to reach people planning their next trip, their next purchase or just their next meal, here’s how to make Pins that work.
Start from your audience’s perspective. Why are they coming to Pinterest? What kinds of ideas do they want to see? And what will help them to make a confident decision?
When someone clicks your Pin, they’re looking for more info about it. Make sure that your Pin and its landing page feel visually similar and topically related. For example, a product Pin should lead to a page where people can buy a product. A movie Pin should lead to trailers or reviews. You don’t want people to feel misled if they click on a Pin and the landing page is unrelated.
It’s okay to have multiple Pins that land on the same destination. In fact, it’s good to save a variety of images that appeal to different types of people. Just make sure to write different descriptions for each Pin – it’ll improve your SEO.
Use a couple of hashtags in your description copy to optimise for search. On Pinterest, people use hashtags to discover trending content. Hashtags function as broad search terms, not as jokes, memes or commentary. Something like #springfashion works, but #ilookterribleinhats wouldn’t work as a hashtag on Pinterest.