A creative approach to Pinterest

The best creative is, well, creative! It’s part art and part science. Our insights team ran a one year study of the performance over 50,000 Promoted Pins and figured out which ones people engage with most. Some aspects of creative design influence Pin performance more than others. In this guide, you’ll find tips for what’s proven to work best.

Bring your best ideas

People come to Pinterest to find ideas from brands and businesses like you, and they’re actively looking for new ideas to try. Make sure your Pins are actionable and inspiring.

Think like a Pinner

People use Pinterest well in advance of the season, holiday or event they’re planning for, so start saving to Pinterest around 45 days early. That’s probably earlier than you’ll post to other channels, so design for Pinterest first.

Use eye-catching images

Pinterest is visual, so images that stand out and say something about what you offer will give you an edge. Lifestyle images are often more effective than product shots, and high-resolution, high-quality images will always look best. Steer clear of images that are busy—80% of Pinners use Pinterest on mobile, so make sure your message is easy to digest.

Use a vertical aspect ratio

Pins are organized into columns, so vertical Pins take up more space and tend to stand out more on our platform. The ideal aspect ratio for a vertical Pin is 2:3—600px wide x 900px high. Pins that are much longer than that are not recommended as they may be shown truncated in some places, and Pinners will need to closeup in order to see the entire pin.

Consider adding (a little) copy

If your image doesn’t give enough context on its own, add copy to the image to help land your message. Try headers, subheads, or annotations, or take a creative approach on how your type interacts with the image. Just don’t go overboard.

Add tasteful branding

Branding conveys credibility and helps people understand who the Pin is coming from. Either include your product or packaging in your image, or your logo (we don’t recommend both in the same image). Avoid logo placement in the corners of the Pin, or it’ll get covered up by our visual search icon.

Provide helpful, detailed descriptions

When someone taps a Pin to see it close up, they’ll also see your description. If your objective is to drive clicks, use the description copy to hint that there’s more to see on your website. A strong call to action—like "shop," "make," "find" or "buy"—will encourage people to take the next steps.

Use good keywords

Make sure your Pins show up in relevant searches by having an image, title and description that match the keywords you’re targeting. Think about when you want your Pin to appear and who you want to see it. For example, if you're a food blogger or a publisher with a Thanksgiving recipe, use words like "Thanksgiving" and "recipe.” If you're a financial services company reaching new home buyers, try "home purchase" and "financial help.” Search can also help you find keywords. For example, if your Pin is a roast chicken recipe, search for “roast chicken” on Pinterest. You’ll see suggested searches for “roast chicken whole” and “roast chicken oven,” and search guides like “simple” or “cast iron”. All of these are great keywords you can add to your description (if appropriate!).

Add relevant hashtags

People use hashtags to discover trending, relevant content. Hashtags should act as broad search terms, not niche humor (#springfashion is great, #ilookterribleinhats is not).

Promote your videos

Sight, sound and motion can be the most compelling way to bring your ideas to life on Pinterest. To use up as much screen space as possible, make sure your videos are designed for mobile and are either square (1:1) or portrait (9:16).

Shorter videos work best for goals like awareness or storytelling. Go longer when you want people to do something with your idea—for example, you’re providing education or a tutorial. Either way, make sure your message comes across even if the sound is off.