Stoneleigh
Cheers to success: Stoneleigh Wines makes a splash with Pinterest Premiere
Stoneleigh sparked excitement for their Lighter Sauv Blanc with a Pinterest Premiere, an offering that helps brands reliably reach audiences at scale. The results? Impressive lifts in aided brand awareness and purchase intent1
Stoneleigh's goal was to build buzz around their Lighter Sauv Blanc, a seasonal wine with less alcohol. The campaign was designed to align with the Pinterest Predicts trend of Free spirits, which tracks how consumers are embracing a new way of thinking about alcohol.
The brand together with Wavemaker Canada crafted a visually unified campaign using several ad formats, including Video. On Pinterest, the best Video ads are additive to the experience, fitting into the context of what Pinners are looking for. Stoneleigh’s Video ads proved to be the perfect sippable content. Campaign results showed people were saving Stoneleigh content to their personal drink, cuisine and cocktail boards.
Key insights
+7.9%
Increase in purchase intent1
+2.5%
Increase in aided awareness1
Making a crisp and vibrant splash
For a seasonal campaign, Stoneleigh wanted to maximize impact. The campaign began with a three-day Pinterest Premiere, a tactic that helps brands reliability reach audiences at scale.
As the first alcohol brand to ever run Pinterest Premiere, the brand created max-width video ads for the feed takeover. The ads drove impact including lift in all brand metrics. Max width video ads achieved a 1.8x lift in aided brand awareness and a 2.1x lift in action intent.1
“
Pinterest Premiere helped us stand out to be remembered. With this strategy, we maximized the impact of our video ads during our key season while also showcasing what makes Stoneleigh different.”
Natasha Shekhar,
Assistant Brand Manager Marketing, Stoneleigh
Backed by Pinterest Predicts trend data for Free Spirits, Stoneleigh’s investment in a Pinterest Premiere campaign paid off. The campaign drove lift throughout the funnel for the national portion of the campaign. And also proved Video ads are key for Stoneleigh. Videos were 30% more impactful in driving Pin Awareness.1
Stoneleigh plans to continue designing ads with Pinterest’s creative best practices and testing multi-objective campaigns to drive people further down the funnel.
Tips for your next campaign
Try these Pinterest best practices to get more out of your ads.
Use Pinterest Premiere to reach a broader audience and drive mass awareness.
Make sure your brand’s logo is prominent in creative: we see a 3.6 times ad recall lift when the branding is prominent in the first 3 seconds.2
Look at the annual Pinterest Predicts trend forecast to figure out what your audience will want next. On Pinterest, trends take off faster and last longer than on any other platform.3 So, your ads will have a longer lifespan, inspiring all kinds of people on Pinterest.