With over 1300 stores across the country, Shoppers Drug Mart has long been a leader in the Canadian beauty market, and is always seeking new ways to connect with customers. 

During the pandemic, many Canadians established more at-home self-care practices.  As restrictions eased, however, people’s lives became busier again, but Pinterest insights showed that Canadians were eager to find ways to maintain these new regimens while jumping back into their pre-pandemic routines.² 

Shoppers Drug Mart partnered with Pinterest to launch a multi-faceted creative campaign aimed at inspiring people to keep making me-time a priority and build brand consideration for online shoppers in the process.

Key results

Shoppers Drug Mart launched their Spring Pinterest campaign in March 2022 and targeted female heads of household aged between 25 and 54 with a strong interest in the beauty space.¹ The brand leveraged the full Pinterest creative suite to put together a variety of static, video and Idea ads encouraging Pinners to prioritize me-time while also promoting the brand’s products. 

Personalized Me-Time 

Using Pin Extensions to create a quiz, Shoppers Drug Mart provided an engaging, personalized content experience. By asking people about how they like to spend their me-time, the brand was able to offer them curated product recommendations tailored to their specific self-care routines.

Like skincare, a consistent ad regimen delivers results 

Like a consistent skincare regimen, Shoppers Drug Mart’s Pinterest campaign saw visually strong results. The brand’s creative approach to encouraging self-care scored a 34% lift in Pin awareness and a 55% lift in awareness for Idea ads.¹ The campaign also resulted in a 35% lift in consideration for online shoppers.¹

Tips for your next campaign

Try these Pinterest best practices to get more out of your ads. 

1. Test out different ad formats in order to create a more dynamic campaign.  

2. Take advantage of current Pinterest Trends in order to engage your audience. 

3. Try out a Pin Extension quiz so you can put your finger on the pulse of what your potential audience is looking for.