Red Sea Global
Red Sea Global made their Pinterest debut—and saw game-changing results.
Goal
Red Sea Global, the developer behind some of the world’s most ambitious regenerative tourism destinations, set out to raise consideration among potential travellers in Saudi Arabia and the United Arab Emirates (UAE). Their aim was to generate interest, drive engagement, and ultimately encourage site visits by showcasing the breathtaking beauty and exceptional luxury of their destinations.
With Pinterest newly available to advertisers in the region, Red Sea Global saw an opportunity to show up in a powerful moment. Positioned at the intersection of visual inspiration and travel decision-making, the platform reaches people actively seeking holiday ideas, planning future getaways, and dreaming about their next travel experience. It offered the perfect setting for Red Sea Global’s creative – allowing the brand’s stunning imagery to shine and spark travel inspiration among planners and dreamers alike.
Strategy
Red Sea Global built on the opportunity with a strategy designed to inspire, ignite curiosity, and turn interest into action.
For their creative approach, the brand leaned into standard image ads – ideally suited to highlight the natural beauty and refined luxury of their destinations. Pinterest’s immersive, image-led environment provided the perfect canvas for Red Sea Global’s aesthetic, enabling the brand’s creative to shine and resonate with travellers in moments of inspiration.
Targeting was also strategically refined. The campaign was structured to dial up consideration, with a focus on driving engagement and encouraging site visits. It effectively reached audiences in Saudi Arabia and the UAE with a strong interest in premium travel experiences – helping the brand connect with people highly likely to invest in or book their unique getaways.
"Pinterest's arrival in Saudi Arabia was a game-changer for us. Its visual focus perfectly aligned with our brand's aesthetic, and we quickly saw excellent results. Pinterest has become a top lead generator, delivering impressive outcomes at a very competitive cost."
Elias Saroufim
Director, Paid Media & Campaigns, Red Sea Global
Sultan Alabdullatif
Assistant Manager, Paid Media & Campaigns, Red Sea Global
Results
The results showed that a powerful combination of striking imagery and effective targeting helped Red Sea Global drive impressive engagement and spark increased interest in their luxurious destinations. By tapping into Pinterest’s travel-savvy audience, the brand successfully connected with people as they actively searched and planned their next getaway – showing up at just the right moments and delivering standout performance across the board.
The campaign delivered a 74% higher engagement rate than benchmark1, a 67% lower cost per outbound click1, and a 1.1x higher outbound click-through rate1, positioning Pinterest as a top-performing and cost-effective lead generator for the brand.
This success underscores the growing impact of visual storytelling in marketing. Red Sea Global’s ads evoked curiosity, possibility, excitement, and aspiration. They invited travel lovers to imagine themselves in the experience. When paired with tailored targeting on Pinterest, this effect is amplified – reaching the right people at the right moment, at the peak of their intent. The brand became part of the journey as inspiration struck and plans started to take shape. Inspiring the dream – and ultimately, the travel decision.
67%
cost per outbound clicks below benchmark for the travel category1
1.1x
higher outbound click rate than benchmark for the travel category1
74%
higher engagement rate than benchmark for the travel category1
Resources
Ads through advertising partners
Pinterest is now partnering with partners around the world to allow you to manage ad accounts and bill locally in select markets like Saudi Arabia. These partnerships will offer in-market representation, local language support and deeper platform expertise. Learn more here.
Advanced targeting
With Pinterest’s precise targeting options, Red Sea Global connected with the right audiences at the right moments. Learn more about the different strategies you can apply to help boost efficiency, effectiveness, and optimal results. Apply these strategies.