The #1 reason people come to Pinterest is to shop1
Your audience is here to discover new products—and ready to buy. Turn that intent into real results for your brand.
Reach shoppers not scrollers
People on Pinterest are 70% more likely to follow through with a purchase.2
Get discovered by Gen Z
69% of Gen Z agree that visual results are more helpful than text or reviews when deciding what to buy.3
Drive better performance
Outbound clicks to advertisers are up 5x over the last three years.4
Want to go deeper? Visit Pinterest Academy to learn how to run an effective shopping campaign on Pinterest.
Success stories
H&M
Mejuri
Caraway
Canada Luggage Depot
Canadian Tire
Sport Chek
H&M turns Gen Z browsers into buyers
H&M drove incremental sales with an always-on Shopping campaign, effectively reaching Gen Z shoppers at every stage of their journey—from discovery to purchase.
5.8% increase in checkouts with 18-24 year olds5
2.5% increase in overall checkouts5
H&M
Mejuri
Caraway
Canada Luggage Depot
Canadian Tire
Sport Chek
Mejuri unlocks stronger performance with Pinterest Performance+
Mejuri tested a dedicated Pinterest Performance+ campaign against its business-as-usual approach. The Canadian fine jewelry brand saw stronger results and scaled the strategy across North America.
+46% ROAS6
+62% Conversions6
H&M
Mejuri
Caraway
Canada Luggage Depot
Canadian Tire
Sport Chek
Caraway drives new customer growth
Premium cookware brand Caraway turned holiday browsers into first-time shoppers with Pinterest Performance+ New Customer Acquisition, exceeding their goals and uncovering a 74% halo effect on iROAS.
iROAS 47% above goal7
1.7x halo effect on iROAS when including Amazon7
H&M
Mejuri
Caraway
Canada Luggage Depot
Canadian Tire
Sport Chek
Canada Luggage Depot packs in more sales
Canada Luggage Depot has been in the game for decades. But with Pinterest Performance+ Catalog Sales, they found new gear, more than doubling their weekly checkouts and driving an 11x return on ad spend.
11x ROAS8
2x increase in checkouts (Original: 2x increase in W/W total checkouts)8
H&M
Mejuri
Caraway
Canada Luggage Depot
Canadian Tire
Sport Chek
Canadian Tire boosts site and store traffic with Local Inventory Ads
As the first Canadian advertiser to launch Local Inventory Ads on Pinterest, Canadian Tire surfaced real-time nearby product availability to help shoppers move from discovery to purchase. The approach reached interested shoppers 48% more efficiently and drove a +16.5% MoM lift in store visit rate (with LIA ads included in its Shopping campaign).
+7% Stronger outbound CTR9
2.5% increase in overall checkouts10
H&M
Mejuri
Caraway
Canada Luggage Depot
Canadian Tire
Sport Chek
Sport Chek drives more efficient traffic with Pinterest Performance+ Creative
Sport Chek became the first Canadian advertiser to use Pinterest’s self-serve A/B test to compare Shopping campaigns with Pinterest Performance+ creative turned on vs. off—and the Performance+ creative cell delivered +23% outbound clicks and an -18% decrease in cost per outbound clicks, proving a more efficient path to site.
23% increase outbound clicks11
8% decrease in cost per outbound clicks11
Ready to drive real results?
Start reaching shoppers with real intent on Pinterest today.
Frequently asked questions
Anyone with a business account can tag products and create product Pins. To access features like ads and enhanced distribution, your business will need to go through a merchant review process. Learn more in our merchant guidelines.
It’s free to put your products on Pinterest, and you can even tag products in organic Pins. You’ll only pay if you decide to run campaigns.
Nope! Pinterest doesn’t charge to add products to the platform, or take a commission from anything you sell.
Instead of having a dedicated place on the platform for shopping, shopping is native to the whole Pinterest experience. That reflects how people actually use Pinterest to shop: They’re looking at brands and products across the entire platform, rather than in one specific spot.
Rather than handling checkouts on Pinterest itself, we optimize for high-quality handoffs to your own app or site. For many Pin formats, you can use direct links or mobile deep links to reduce friction and streamline the buying process. These features send people directly to your site or app, removing the close-up step you may see on other Pins.
First, make sure you’re following our creative best practices and creating inspiring, actionable content. You can also apply for the Verified Merchant Program for additional merchant features. Eligible brands get a “verified” badge on their profile and access to other exclusive features. You can learn more about organic resources for merchants on the Pinterest Create site.