People use Pinterest to plan for the future, which means we can spot new trends before anyone else. Discover the top trends for 2024, from fashion to food and everything in between. You can use these trends to stay ahead of the curve—whether you’re trendsetting or trend-shopping.
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Groovy Nuptials
Cute Coins
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In 2024, Millennials and Gen Z will trade in their electronic beats for something far more retro: vintage jazz. This trend extends beyond funk playlists: Jazz-inspired outfits, dimly lit venues and lo-fi looks are all on the rise. Take notes as the younger generation looks to the past to make this saxxy aesthetic their own. Because everything old really is new again.
Act on the trends
For advertisers, trends are only as useful as they are actionable. Here are two ways you can act on the trends in this report.
Trend packages are the most comprehensive way to act on Pinterest Predicts. You get exclusive access to advertising a specific trend on Pinterest, plus a special badge to display on your Pins.
Your audience is on Pinterest—and Pinterest Predicts gives you new ways to reach them. Our business toolkit shares more info about marketing opportunities using Pinterest Predicts insights, plus case studies from brands who have succeeded in the past.