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One person’s trash is another person’s treat. From rescuing fabric scraps to creating discard recipes, excess will be in for 2024. Boomers and Gen X will transform basic tees to unique-to-me fits with whatever snips and shreds they can find. And they’ll lean into food sustainability by making the most of that dough discard lying at the back of the fridge. Whatever you do, just doughn’t waste it.
Act on the trends
For advertisers, trends are only as useful as they are actionable. Here are two ways you can act on the trends in this report.
Trend packages are the most comprehensive way to act on Pinterest Predicts. You get exclusive access to advertising a specific trend on Pinterest, plus a special badge to display on your Pins.
Your audience is on Pinterest—and Pinterest Predicts gives you new ways to reach them. Our business toolkit shares more info about marketing opportunities using Pinterest Predicts insights, plus case studies from brands who have succeeded in the past.