Be where holiday decisions happen

Holiday shopping can feel overwhelming—but not here. Pinterest is where shoppers come to confidently decide, and where brands have influence at every step, all season long.

Download checklist
Collage of three photos: a girl in a red hoodie smiling, the bottom of a blue and red dress, and a person in a red hat, red eyeliner, and a red coat, partially overlapping.

Get the results you need this season

A Pin showing a hand placing a turntable arm onto a blue record with the words “record player” partially overlaid, plus a separate “64%“ overlay.
Reach decision-ready shoppers

64% of users say Pinterest helps them make decisions at every stage of their holiday shopping journey. That’s +36% higher than what other social users say about those platforms.1









A Pin showing a man wearing a blue hat and white headphones. The words “3.7X faster” and “explore” also appear overlaid.
Stand out with AI-powered visual search

When it comes to shopping, you know it when you see it. Last holiday season, visual searches grew at 3.7 times faster than text-based searches YoY.2



A person is holding a blue camera the words “3.71 ROAS” appear overlaid in the corner.
Unlock efficient full-funnel performance

You need every dollar to work harder and Pinterest delivers an average incremental ROAS that outperforms Google, TikTok and Meta.3

Early planning drives holiday performance

Follow these steps to get started today.

Three Pins layered on top of each other with the top one showing a person buttoning up a blue shirt; Text on top reads “Products uploaded”
Check product feed
Upload your products

Upload your product catalog to ensure your product Pins are ready for shopping ads.

Check product feed ↗
A person wearing a dark blue button up shirt; “Pintereset tag” and code is written on the side
Implement tracking
Get your tracking in place

Use the Pinterest tag to track important actions like checkouts, signups and add-to-cart.

Implement tracking ↗
Photo of a pair of silver pointy-toe shoes; “Impressions” “Visitors” and “Engagements” with stats are overlayed
Choose measurement solutions
Plan how to measure success

Decide what you want to measure—then explore our tools to help get you started.

Choose measurement solutions ↗

Resources for 2026 holiday success

Collage of holiday search ideas including winter recipes, Swiss travel, festive makeup, and New Year’s outfits.
Read now
Start your holiday 2026 strategy now

Your customers are already holiday planning on Pinterest. Here’s how to capture that spend and ring in results with an early, always-on strategy.

Read now ↗
Collage of three Pins including a man wearing a red sweater, a pair of red headphones, and a red record.
Watch now
Get Q4 insights in this holiday workshop

Watch this in‑depth webinar for tactical guidance and examples you can use to activate in Q4 and beyond.

Watch now ↗
Collage of three Pins including a woman wearing a green sweater and green eyeliner, a green hair bow, and silver bracelets on a wrist.
Download now
Hit your holiday goals with this simple checklist

Download and share this step-by-step guide so your team can track every part of your Pinterest plan and start executing today.

Download now ↗

Merry moments, measurable brand results

Kraft Heinz
Canadian Tire

Kraft turns Pinterest trends into holiday table staples

Kraft Canada used Pinterest Predicts and Performance+, achieving 58%  higher engagement and 26% stronger CPM with their “Pinterest to Plate” trend‑inspired strategy.4

Kraft Heinz
Canadian Tire

Canadian Tire drives full-funnel success, boosting online and in-store sales

Canadian Tire became the go-to for holiday shopping with multi-format Pinterest ads, badges, and quizzes—boosting awareness, online sales, and in-store traffic all season long.5

A child in a room with Christmas decorations

Kickoff your holiday planning

Create ad
Contact us
Grid of Pins related to the holiday season, including a red ornament, a man wearing a red hat and a glass of green drink topped with a decorative green bow.
Pinterest Business
Business
  • About Pinterest
  • Create content
  • Advertise
  • News + insights
  • Resources
Log in
Sign up