Creative best practices for Pinterest ads

It’s easy to make great ads on Pinterest—just follow these tips. You’ll find best practices by format, specs and more.

A person shows off a gold dress and gold accessories. Text reads, "Discover our best sellers." An ad shows a spiked dessert glass with an ice cream float on a vintage table. Price tags are displayed over the items.A woman with pearl accessories wears a stylish white top. The text "Classic pearl accessories with a modern flair," is displayed.An ad shows a row of red stools on a red floor next to a beige wall. Text reads, "RED THAT RAISES THE BAR." A display of striped vases, lamps, and other items with vibrant patterns. Text reads, "Shop our stripes collection."A quiz box sits over an image of a person wearing bold makeup. It asks "What is your skin type?" with options for Dry, Oily, Combination.A Pin of a bedroom scene with a wooden nightstand, a blue vase, and a curtain. It includes text that reads "Brighten up your home," and a "Visit site" button.A video still from a company shows three people posing in athletic clothes.An image shows white sunglasses balancing on a white rock. The text reads “Preview our spring collection,” and includes a “Visit” button.An image displays a vintage-inspired living room scene with an orange sofa, a wooden bookcase and a brown glass lamp.An image from a video shows a rustic cabin against the backdrop of blue skies and mountains.A woman places a sparkly headband on her head.A collection of images shows colorful tote bags and coin purses. The main image shows a man with khakis and an orange rope for a belt.A Pin shows a modern, open-air pavilion set against a serene landscape at sunset. Text overlay reads "Happy Landings" with a "Visit site" button below.An ad shows a man wearing red sunglasses. Below him, buttons show you can buy the sunglasses in different colors. The ad reads “Porcelain brown.”An ad titled “Mix and match” shows a close-up of two people sitting next to each wearing matching outfits.A variety of fruits and vegetables are on a table. A description reads “Same-day grocery delivery available now.”A person shows off a gold dress and gold accessories. Text reads, "Discover our best sellers." An ad shows a spiked dessert glass with an ice cream float on a vintage table. Price tags are displayed over the items.A woman with pearl accessories wears a stylish white top. The text "Classic pearl accessories with a modern flair," is displayed.An ad shows a row of red stools on a red floor next to a beige wall. Text reads, "RED THAT RAISES THE BAR." A display of striped vases, lamps, and other items with vibrant patterns. Text reads, "Shop our stripes collection."A quiz box sits over an image of a person wearing bold makeup. It asks "What is your skin type?" with options for Dry, Oily, Combination.A Pin of a bedroom scene with a wooden nightstand, a blue vase, and a curtain. It includes text that reads "Brighten up your home," and a "Visit site" button.A video still from a company shows three people posing in athletic clothes.An image shows white sunglasses balancing on a white rock. The text reads “Preview our spring collection,” and includes a “Visit” button.An image displays a vintage-inspired living room scene with an orange sofa, a wooden bookcase and a brown glass lamp.An image from a video shows a rustic cabin against the backdrop of blue skies and mountains.A woman places a sparkly headband on her head.A collection of images shows colorful tote bags and coin purses. The main image shows a man with khakis and an orange rope for a belt.A Pin shows a modern, open-air pavilion set against a serene landscape at sunset. Text overlay reads "Happy Landings" with a "Visit site" button below.An ad shows a man wearing red sunglasses. Below him, buttons show you can buy the sunglasses in different colors. The ad reads “Porcelain brown.”An ad titled “Mix and match” shows a close-up of two people sitting next to each wearing matching outfits.A variety of fruits and vegetables are on a table. A description reads “Same-day grocery delivery available now.”A person shows off a gold dress and gold accessories. Text reads, "Discover our best sellers." An ad shows a spiked dessert glass with an ice cream float on a vintage table. Price tags are displayed over the items.A woman with pearl accessories wears a stylish white top. The text "Classic pearl accessories with a modern flair," is displayed.An ad shows a row of red stools on a red floor next to a beige wall. Text reads, "RED THAT RAISES THE BAR." A display of striped vases, lamps, and other items with vibrant patterns. Text reads, "Shop our stripes collection."A quiz box sits over an image of a person wearing bold makeup. It asks "What is your skin type?" with options for Dry, Oily, Combination.A Pin of a bedroom scene with a wooden nightstand, a blue vase, and a curtain. It includes text that reads "Brighten up your home," and a "Visit site" button.A video still from a company shows three people posing in athletic clothes.An image shows white sunglasses balancing on a white rock. The text reads “Preview our spring collection,” and includes a “Visit” button.An image displays a vintage-inspired living room scene with an orange sofa, a wooden bookcase and a brown glass lamp.An image from a video shows a rustic cabin against the backdrop of blue skies and mountains.A woman places a sparkly headband on her head.A collection of images shows colorful tote bags and coin purses. The main image shows a man with khakis and an orange rope for a belt.A Pin shows a modern, open-air pavilion set against a serene landscape at sunset. Text overlay reads "Happy Landings" with a "Visit site" button below.An ad shows a man wearing red sunglasses. Below him, buttons show you can buy the sunglasses in different colors. The ad reads “Porcelain brown.”An ad titled “Mix and match” shows a close-up of two people sitting next to each wearing matching outfits.A variety of fruits and vegetables are on a table. A description reads “Same-day grocery delivery available now.”A person shows off a gold dress and gold accessories. Text reads, "Discover our best sellers." An ad shows a spiked dessert glass with an ice cream float on a vintage table. Price tags are displayed over the items.A woman with pearl accessories wears a stylish white top. The text "Classic pearl accessories with a modern flair," is displayed.An ad shows a row of red stools on a red floor next to a beige wall. Text reads, "RED THAT RAISES THE BAR." A display of striped vases, lamps, and other items with vibrant patterns. Text reads, "Shop our stripes collection."A quiz box sits over an image of a person wearing bold makeup. It asks "What is your skin type?" with options for Dry, Oily, Combination.A Pin of a bedroom scene with a wooden nightstand, a blue vase, and a curtain. It includes text that reads "Brighten up your home," and a "Visit site" button.A video still from a company shows three people posing in athletic clothes.An image shows white sunglasses balancing on a white rock. The text reads “Preview our spring collection,” and includes a “Visit” button.An image displays a vintage-inspired living room scene with an orange sofa, a wooden bookcase and a brown glass lamp.An image from a video shows a rustic cabin against the backdrop of blue skies and mountains.A woman places a sparkly headband on her head.A collection of images shows colorful tote bags and coin purses. The main image shows a man with khakis and an orange rope for a belt.A Pin shows a modern, open-air pavilion set against a serene landscape at sunset. Text overlay reads "Happy Landings" with a "Visit site" button below.An ad shows a man wearing red sunglasses. Below him, buttons show you can buy the sunglasses in different colors. The ad reads “Porcelain brown.”An ad titled “Mix and match” shows a close-up of two people sitting next to each wearing matching outfits.A variety of fruits and vegetables are on a table. A description reads “Same-day grocery delivery available now.”A person shows off a gold dress and gold accessories. Text reads, "Discover our best sellers." An ad shows a spiked dessert glass with an ice cream float on a vintage table. Price tags are displayed over the items.A woman with pearl accessories wears a stylish white top. The text "Classic pearl accessories with a modern flair," is displayed.An ad shows a row of red stools on a red floor next to a beige wall. Text reads, "RED THAT RAISES THE BAR." A display of striped vases, lamps, and other items with vibrant patterns. Text reads, "Shop our stripes collection."A quiz box sits over an image of a person wearing bold makeup. It asks "What is your skin type?" with options for Dry, Oily, Combination.A Pin of a bedroom scene with a wooden nightstand, a blue vase, and a curtain. It includes text that reads "Brighten up your home," and a "Visit site" button.A video still from a company shows three people posing in athletic clothes.An image shows white sunglasses balancing on a white rock. The text reads “Preview our spring collection,” and includes a “Visit” button.An image displays a vintage-inspired living room scene with an orange sofa, a wooden bookcase and a brown glass lamp.An image from a video shows a rustic cabin against the backdrop of blue skies and mountains.A woman places a sparkly headband on her head.A collection of images shows colorful tote bags and coin purses. The main image shows a man with khakis and an orange rope for a belt.A Pin shows a modern, open-air pavilion set against a serene landscape at sunset. Text overlay reads "Happy Landings" with a "Visit site" button below.An ad shows a man wearing red sunglasses. Below him, buttons show you can buy the sunglasses in different colors. The ad reads “Porcelain brown.”An ad titled “Mix and match” shows a close-up of two people sitting next to each wearing matching outfits.A variety of fruits and vegetables are on a table. A description reads “Same-day grocery delivery available now.”A person shows off a gold dress and gold accessories. Text reads, "Discover our best sellers." An ad shows a spiked dessert glass with an ice cream float on a vintage table. Price tags are displayed over the items.A woman with pearl accessories wears a stylish white top. The text "Classic pearl accessories with a modern flair," is displayed.An ad shows a row of red stools on a red floor next to a beige wall. Text reads, "RED THAT RAISES THE BAR." A display of striped vases, lamps, and other items with vibrant patterns. Text reads, "Shop our stripes collection."A quiz box sits over an image of a person wearing bold makeup. It asks "What is your skin type?" with options for Dry, Oily, Combination.A Pin of a bedroom scene with a wooden nightstand, a blue vase, and a curtain. It includes text that reads "Brighten up your home," and a "Visit site" button.A video still from a company shows three people posing in athletic clothes.An image shows white sunglasses balancing on a white rock. The text reads “Preview our spring collection,” and includes a “Visit” button.An image displays a vintage-inspired living room scene with an orange sofa, a wooden bookcase and a brown glass lamp.An image from a video shows a rustic cabin against the backdrop of blue skies and mountains.A woman places a sparkly headband on her head.A collection of images shows colorful tote bags and coin purses. The main image shows a man with khakis and an orange rope for a belt.A Pin shows a modern, open-air pavilion set against a serene landscape at sunset. Text overlay reads "Happy Landings" with a "Visit site" button below.An ad shows a man wearing red sunglasses. Below him, buttons show you can buy the sunglasses in different colors. The ad reads “Porcelain brown.”

Planning for Pinterest

Visuals come first

Pinterest is all about visual discovery, so strong creative really makes an impact. Use compelling assets and bits of motion to make ads pop.

Ads are content

People use Pinterest to discover new ideas and products, so ads fit right in. The best ads are inspiring and helpful, guiding people to action.

Positivity matters

Inspiration is at the heart of why people use Pinterest. Help them feel represented with diverse and inclusive ads.

The anatomy of a successful ad

Find specs by ad format

Get creative with more resources

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Start with the basics. This overview shares different ways to create Pins, whether you’re starting from scratch or repurposing assets

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Take a dedicated course

The Pinterest team gathered data-backed tips to help make your ads succeed. Get the insights in this free course on Pinterest Academy.

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Frequently asked questions

Your creative strategy might change depending on your goals, but some tips work across formats and objectives. Make sure you’re using vertical formats, since a lot of people use Pinterest on their phones. You should also include concise messaging, clear branding and specific CTAs on every creative asset.

If you want campaign ideas, check out annual reports like Pinterest Predicts and the Pinterest Palette, which are based on people’s searches and interests on Pinterest.

The best Pinterest ads feel authentic and relatable. Make sure you’re representing your brand’s specific look and feel, rather than using obscure images or lifestyle photos. If you’re selling products, it’s important to include them in the ad. Depending on your goals, try using different ad formats for even better results.

Pinterest offers a variety of ad formats, so specs can vary. Use the specs guide above to make sure your assets will upload and display properly.

Your ad format impacts the kind of storytelling you do, so think about your goals before you begin. Explore the full list of ad formats here to start considering your options.

There isn’t a formula, but a good rule of thumb is to monitor key performance metrics like engagement. This can help you identify when to try new or different content. You might also want to freshen up creative for seasonal moments like holidays or timely events to help make your creative more relevant.

Yes, testing different creative elements is a great way to see what’s resonating with people on Pinterest. You can experiment by using multi-objective ads to compare results, or use A/B testing to gather helpful insights.